The coolest brand in Britain is *drumroll please* Apple.
The tech goliath topped pollster CoolBrands’ list for the fourth consecutive year.
The second and third spots on the ranking went to Ray-Ban and Glastonbury while Google didn’t even make it to the top 10 list.
The research, which surveyed over 2,500 consumers, had six new entries this year including the home system Sono and music streaming giant Spotify among others.
CoolBrands spokesman Stephen Cheliotis said: “Attaining top 20 CoolBrands status takes time and isn’t the result of a one year fad or flash in the pan.
“Young brands however, like Netflix and Instagram, are showing clear momentum.
“They are moving up the top 20 at a decent pace and posing a threat to established sector peers, suggesting they’ll challenge the leading brand overall.
“How long Apple hangs on to pole is hard to predict, but as the initial excitement around new products dies down, evaluation on how pioneering these are could be telling.”
Take a look at the top 20 coolest brands in Britain:
Royal Albert Hall
Whole Foods Market
Bang & Olufsen
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