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The most relevant brands revealed

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18th Oct 17 9:41 am

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Global consultancy Prophet todayย announced the results of the thirdย annual Brand Relevance Index,a rankingย of the most relevant brands in consumersโ€™ lives today.ย Appleย and Google maintainedย their standingsย as theย top twoย most relevant brandsย in the UK for the second year.ย New entrantsย in the top ten: Android, Dyson and Lush,ย squeezed outย John Lewis, Disney and WhatsApp.ย 

The top ten most relevant brands are:

1.ย Apple

2.ย Google

3.ย Android

4.ย Lego

5.ย Spotify

6.ย Netflix

7.ย Dyson

8.ย Lush

9.ย PlayStationย 

10.ย Amazon

The dominance of technology-led brands in the top ten proves that the most compelling brand experiences happen on demand, across devices and channels โ€“ not in one space or during one interaction.ย 

โ€œTodayโ€™s always-on consumers need always-on brands to keep them connected,โ€ said Ian Kirk, Partner at Prophet and co-author of the Brand Relevance Indexยฎ. โ€œWith multipleย devices, consumers nowย expectย brands to be proactive, responsive and relevant to their needs.โ€ย 

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