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Global consultancy Prophet todayย announced the results of the thirdย annual Brand Relevance Index,a rankingย of the most relevant brands in consumersโ lives today.ย Appleย and Google maintainedย their standingsย as theย top twoย most relevant brandsย in the UK for the second year.ย New entrantsย in the top ten: Android, Dyson and Lush,ย squeezed outย John Lewis, Disney and WhatsApp.ย
The top ten most relevant brands are:
1.ย Apple
2.ย Google
3.ย Android
4.ย Lego
5.ย Spotify
6.ย Netflix
7.ย Dyson
8.ย Lush
9.ย PlayStationย
10.ย Amazon
The dominance of technology-led brands in the top ten proves that the most compelling brand experiences happen on demand, across devices and channels โ not in one space or during one interaction.ย
โTodayโs always-on consumers need always-on brands to keep them connected,โ said Ian Kirk, Partner at Prophet and co-author of the Brand Relevance Indexยฎ. โWith multipleย devices, consumers nowย expectย brands to be proactive, responsive and relevant to their needs.โย
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