The easyJet supermarket has opened in London – everything costs just 25p - London Business News

easyFoodstore pilot store opens

A super-discounter has opened in north east London and it’s only charging 25p per item for the whole of February.

easyFoodstore, from the company behind no-frills airline easyJet, is now open in Park Royal, near Wembley.

The small supermarket stocks a limited number of items at prices even cheaper than discounters Lidl and Aldi.

The supermarket is the brainchild of easyJet founder Sir Stelios Haji-Ioannou, who had initially attempted to open the store in Croydon but was advised planning permission would be rejected.

He said: “This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area.”

Special Introductory Offer for February 2016
ALL ITEMS AT 25p EACH!https://t.co/uGd7NSMOxm pic.twitter.com/1ygyZdPoz8

— easyFoodstore.com (@easyFoodstore) February 1, 2016