Home Business News Supermarket sales this December are set to be ‘record breaking’

Supermarket sales this December are set to be ‘record breaking’

by LLB Finance Reporter
5th Dec 23 10:10 am

The cost of a traditional Christmas dinner for people has risen by 1.3% to £31.71 which is below grocery inflation.

Competition between supermarkets has driven the price for many items, Brussels sprouts are 4.3% cheaper compared to last year and wine is an average of 5.9% less.

Supermarket sales for take-home foods is set to surpass £13 billion this December and the Christmas period is set to be “record -breaking.”

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “The scene is set for record-breaking spend through the supermarket tills this Christmas.

“The festive period is always a bumper one for the grocers, with consumers buying on average 10% more items than in a typical month. Some of the increase, of course, will also be driven by the ongoing price inflation we’ve seen this year.”

McKevitt added: “The amount of money spent on deals usually leaps in the run-up to Christmas, but this year is already looking a bit different.

“We’re well above 2022 levels, with customers making an additional £180 million in savings this November versus 12 months ago.”

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