Home Business Insights & Advice Start taking your business global with these steps

Start taking your business global with these steps

by John Saunders
26th May 20 5:58 pm

Want to take your business global? International expansion is a lot more attainable thanks to improvements in technology. However, it still comes with a few challenges.

Here, you’ll discover some of the key ways to start taking your business global in today’s economy.

Identify if you are ready to expand

Before you expand internationally, you need to determine if your business is ready. Ideally, it should be performing well at home. If you are having issues with your products and services now, you’ll want to iron them out before going global.

Other signs your business is ready to go global include you have adequate stock to meet increased demand and you are mentally ready for expansion.

Research international shipping options

If you’re going to be sending your goods abroad, it’s a good idea to research international shipping options. You can compare international couriers through Parcel2Go.com, quickly identifying the cheapest options.

However, don’t just focus on the cheapest courier. If you want your new global venture to take off, you’re going to need to ensure the courier you choose is reliable.

Carry out foreign market research

You need to ensure your products and services are needed in the country you are expanding too. This means researching the foreign market. How many competitors will you be up against and how is the culture different?

The culture of the country you’re operating in will make a big difference to how you should market your goods. So, get to know the locals and identify your target audience.

Ensure you are financially prepared

Setting up a business abroad isn’t always cheap. Even if you don’t need physical premises in the country, there are a lot of other costs to factor in.

You need to familiarise yourself with things like exchange and interest rates. You’ll also want to ensure you have additional stock available and potentially an international sales team.

Work out the costs of the expansion and see if it is viable or whether you’ll need a little help to get you started.

Seek professional advice

It’s a good idea to seek professional advice before going global. There are a lot of legal issues you may be unaware of. If you break any rules or regulations, you could find yourself facing a pretty large fine. So, having a legal professional there to guide you can make a huge difference.

Overall, going global is definitely possible thanks to technology. However, there is a lot to think about before you delve into international business. The above are some of the main steps you’ll need to take prior to expanding overseas. The more prepared you are, the more likely you’ll be to succeed.

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