Home Business Insights & Advice Robust growth for new-builds in London: Where are the hotspots?

Robust growth for new-builds in London: Where are the hotspots?

by Georgia Galloway
10th Nov 22 1:27 pm

Across the UK new-build houses sell for an average of £261 per square foot, 11% more than existing homes. But there are opportunities for property developers to achieve higher values throughout London  – where are the hotspots you should be looking to invest?

The most recent data by sales platform Unlatch identifies London’s premium new-build hotspots, and where you can expect to maximise your return on investment.

Whilst across the UK new-builds sell for 11% more than existing properties, there are 96 London postcodes where new-builds command a higher premium.

Finbri development finance specialists explain, “Competition for developers remains high across London, in part due to large corporates entering the booming build-to-rent market. So when independent developers find an opportunity, the speed and reliability of sourcing funds is crucial to securing it. Property development finance assists developers and investors in leveraging their assets to spread risk, realise more projects and avoid tying up their own cash reserves.”

“London is an ultra competitive location for new-build development, so choosing the right location to make the most profitable investments is crucial.”

With a shortage of space, you may be asking where in London are the investment hotspots for new-build developers? Find out more in this guide.

New-build dwellings rise in popularity

Many are now opting for new-builds over existing properties for a number of reasons:

  • Energy ratings. with the majority of newly-constructed homes obtaining the highest A or B ratings due to recent construction codes. Keeping in mind that the UK is currently experiencing a cost-of-living crisis, new-build dwellings are being favoured over existing properties. Comparatively, just 2% of all existing properties have such high-efficiency ratings.
  • Demand outweighs supply. In the UK, the demand for new-build properties continues to accelerate – with new-build sales increasing by 25% according to Land Registry data.
  • New-build premium. The typical cost per square foot for new-build dwellings is 11% more than the average cost for existing homes. Current statistics have revealed that the price of a new-build property has increased by 28% a year, reaching £422,414 in 2022 – which contrasts with a yearly growth for existing properties of 8% to £272,851, a sizeable difference between the two.

London’s new-build market growth

The data by Unlatch provides key insights into locations of London’s premium new-build hotspots, where property developers can expect to receive the greatest return on investments.

London continues to be the most profitable of the UK’s new-build housing market, with around 4,744 new homes sold in the past year.

According to Statista, the number of housing starts has been rising gradually over the past three years with 17,690 units started in 2021–2022.

The most profitable locations for new-builds in London – prime new-build hotspots

So where should you be targeting as the location for your property development investment? The highest new-build premium is in SW3. The average existing home in SW3 costs £1,960 per square foot compared to new-builds selling for £2,988 per square foot. A startling premium of 77%.. The following are the locations with the highest new-build premiums:

  1. SW3 (Chelsea) – 77% new-build premium vs existing homes
  2. W8 (Kensington) – 75%
  3. NW8 (St Johns Wood) – 72%
  4. W14 (West Kensington) – 66%
  5. E1 (Tower Hamlets) – 63%
  6. W12 (Shepherds Bush) – 59%
  7. SE18 (Woolwich) – 56%
  8. WC2 (Strand) – 55%
  9. RM1 (Romford, Rise Park) – 50%
  10. RM7 (Romford, Rush Green) – 48%

It is important to note that these are averages for the entire postcode region and will differ depending on the specific location, property type, and other factors.

The price of a newly-built home has increased by 28% a year, reaching £422,414 in 2022. In contrast, the price of an existing property has only increased by 8% to £272,851.

As the demand for new-build homes continues to increase, we expect to see prices continue to rise, making now a good time for developers to invest in the London market.

Final thoughts

Developers must retain caution and be aware of the risks associated with new-build investments, especially considering the current state of the property market. By preparing for potential outcomes and eventualities, developers will be more likely to react to changes in the market, even if it means sourcing additional development financing to keep projects on track.

House building costs vary considerably from location to location with London being the most expensive in the UK and currently the 2nd-highest in the world. So choosing the right location to develop is crucial to capitalise on the profitability of new-build growth opportunities in prime London hotspots.

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