Revealed: This is how Britain is shopping this Christmas

Take a look at the top trends

Brits are shopping in full swing with Christmas around the corner. xAd, the location intelligence company, has tracked this rush and surveyed consumers all over the UK on their shopping habits this Christmas. Here’s what it found:

The survey revealed the following:

• The majority of shoppers will go to the high street or visit a shopping centre for their Christmas purchases (67 per cent). A third of shoppers will use their PC or laptop (32 per cent) and a fifth (21 per cent) will use their mobile phone
• 37 per cent of sales take place on the high street because people believe that they can get all of the gifts they need at once
• 21 per cent of people visit physical stores because they don’t have to wait for the delivery of products as they do with online shopping
• Nearly 10 per cent of people go to the high street because there are other places to visit besides retail outlets, such as coffee shops, cinemas and restaurants
• 20 per cent of shoppers would be encouraged to go into a high street store if they were offered a tailored discount for a nearby shop. This figure rises to over a quarter (26 per cent) amongst the 18-25 age bracket.
• 13 per cent of Brits would be more likely to enter a nearby store if there was a reward, such as loyalty points, for doing so

The UK high streets which have seen the largest increase in footfall recently are:

1)    Princes Street, Edinburgh

2)    Buchanan Street, Glasgow

3)    Northumberland Street, Newcastle

4)    Church Street, Liverpool

5)    Market Street, Manchester

The department stores which have seen the biggest increase in footfall recently are:

1)    House of Fraser

2)    Selfridges

3)    John Lewis

4)    Debenhams

5)    Marks & Spencer