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New report reveals London is the top UK city looking to make the most out of investing

by LLB Finance Reporter
19th Jan 22 12:14 pm

New data shows public interest in investing is increasing in the UK. Following Facebook’s new rebrand the Metaverse is forecast to be a huge opportunity for investors which has initiated interest around the country.

Since this time last year, Google searches for โ€œmetaverse stockโ€ have increased by 2,500% in the UK, according to research by Paymentsense. Related phrases such as โ€œmetaverse cryptoโ€ and โ€œhow to invest in metaverseโ€ are also up 8,700% and 400% respectively. As a result of this demand the Meta share price has risen over 9%.

With this in mind, a new study by card payments provider Paymentsense has revealed the most stock-savvy cities in the UK who have shown the most interest in investing in the past year going into 2022 – and London comes out on top alongside Bristol! These cities are leading the pack when it comes to a hunger for stock investments.

Stock-savvy cities: London residents are the most interested in investing out of all UK cities

# City Population Search Volume: โ€˜investingโ€™ [1] Search Volume: brand stock prices [2] Search Volume: โ€˜investingโ€™ per capita [3] Ave Search Volume trend: โ€˜investingโ€™[4] Ave Search Volume trend: brand stock prices[5] Investment Index Score
1 Bristol 693,552 212 51 37.9 10% 157% 100.00
2 London 9,425,622 4,802 1043 62.0 -25% 297% 100.00
3 Edinburgh 542,599 190 52 44.6 -1% 53% 92.50
4 Leicester 556,930 150 35 33.2 46% 50% 91.88
5 Glasgow 1,680,669 180 52 13.8 35% 412% 89.38
6 Liverpool 906,443 172 43 23.7 7% 303% 87.50
7 Manchester 2,750,120 282 54 12.2 27% 94% 86.88
8 Birmingham 2,626,374 382 79 17.6 0% 106% 85.00
9 Leeds 780,000 210 46 32.8 -7% 116% 83.75
10 Aberdeen 228,800 60 21 35.5 40% 62% 79.38
11 Huddersfield 146,234 48 17 44.3 51% 69% 78.75
12 Coventry 432,386 120 25 33.4 0% 26% 75.00
13 Milton Keynes 284,400 60 19 27.8 48% 21% 71.25
14 Belfast 634,594 148 28 27.8 -23% 31% 69.38
15 Newcastle upon Tyne 813,807 98 23 14.8 1% 72% 66.88
16 Plymouth 273,488 58 10 24.9 59% 200% 66.88
17 Reading 344,810 108 10 34.2 53% 0% 63.13
18 Bolton 141,331 60 15 53.1 27% -35% 62.50
19 Derby 260,871 76 19 36.5 5% -23% 62.50
20 Bradford 534,300 86 19 19.7 -1% 31% 60.63

[1] Average monthly search volumes for investing terms.ย  [2] Average monthly search volumes brand stock prices.ย  [3] Average searches for investing per 100,000 people.ย  [4] Average (over last 12 months) search trend for Investing terms. ย [5] Average (over last 12 months) search trend for people searching brand stock prices

London takes the top spot in the UKโ€™s interest in investing, along with Bristol!ย 

London and Bristol residentsโ€™ interest in investing is booming, both receiving an investment index score of 100 out of 100. The cites are revealed to be more stock-savvy than the likes of Edinburgh, Manchester and Leeds.

COVID-19 and the aftermath of Brexit has certainly left their mark on London, but those living in the capital are showing no signs of slowing down. With a population of over 9.4 million and the biggest business district in the country, itโ€™s no shock to see that the capital city is full of investors. The last 12 months have seen a 297% increase in interest in stock prices with over 1,043 searches a month. London also had the highest number of Investment searches per 100,000 people out of the top 20 cities.

The not so stock-savvy cities – with less interest in investing

Not all cities have a strong interest in investing that reflects the likes of Bristol and London residents..

At the other end of the index, Southampton saw a 33% decrease in people searching for investment terms, while the number of residents looking for stocks stayed flat. At only 50 searches a month out of a population of almost a million.

Following closely behind was Stoke, another city whose population is seemingly uninterested in investing. The home of the potteries saw a 3% decline in investment searches, while its average of 10 searches a month for stocks hasnโ€™t changed.

Cardiff is the most surprising city to be towards the bottom of our ranking. The Welsh capital is something of a hub for law, media and commerce companies, but that hasnโ€™t piqued the interest of locals looking to invest. Over the last year there was a 20% decrease in investment searches and a 29% decrease in searches for stock, with the city not faring as well as the capitals of Scotland and England.

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