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New report reveals London is the top UK city looking to make the most out of investing

by LLB Finance Reporter
19th Jan 22 12:14 pm

New data shows public interest in investing is increasing in the UK. Following Facebook’s new rebrand the Metaverse is forecast to be a huge opportunity for investors which has initiated interest around the country.

Since this time last year, Google searches for “metaverse stock” have increased by 2,500% in the UK, according to research by Paymentsense. Related phrases such as “metaverse crypto” and “how to invest in metaverse” are also up 8,700% and 400% respectively. As a result of this demand the Meta share price has risen over 9%.

With this in mind, a new study by card payments provider Paymentsense has revealed the most stock-savvy cities in the UK who have shown the most interest in investing in the past year going into 2022 – and London comes out on top alongside Bristol! These cities are leading the pack when it comes to a hunger for stock investments.

Stock-savvy cities: London residents are the most interested in investing out of all UK cities

# City Population Search Volume: ‘investing’ [1] Search Volume: brand stock prices [2] Search Volume: ‘investing’ per capita [3] Ave Search Volume trend: ‘investing’[4] Ave Search Volume trend: brand stock prices[5] Investment Index Score
1 Bristol 693,552 212 51 37.9 10% 157% 100.00
2 London 9,425,622 4,802 1043 62.0 -25% 297% 100.00
3 Edinburgh 542,599 190 52 44.6 -1% 53% 92.50
4 Leicester 556,930 150 35 33.2 46% 50% 91.88
5 Glasgow 1,680,669 180 52 13.8 35% 412% 89.38
6 Liverpool 906,443 172 43 23.7 7% 303% 87.50
7 Manchester 2,750,120 282 54 12.2 27% 94% 86.88
8 Birmingham 2,626,374 382 79 17.6 0% 106% 85.00
9 Leeds 780,000 210 46 32.8 -7% 116% 83.75
10 Aberdeen 228,800 60 21 35.5 40% 62% 79.38
11 Huddersfield 146,234 48 17 44.3 51% 69% 78.75
12 Coventry 432,386 120 25 33.4 0% 26% 75.00
13 Milton Keynes 284,400 60 19 27.8 48% 21% 71.25
14 Belfast 634,594 148 28 27.8 -23% 31% 69.38
15 Newcastle upon Tyne 813,807 98 23 14.8 1% 72% 66.88
16 Plymouth 273,488 58 10 24.9 59% 200% 66.88
17 Reading 344,810 108 10 34.2 53% 0% 63.13
18 Bolton 141,331 60 15 53.1 27% -35% 62.50
19 Derby 260,871 76 19 36.5 5% -23% 62.50
20 Bradford 534,300 86 19 19.7 -1% 31% 60.63

[1] Average monthly search volumes for investing terms.  [2] Average monthly search volumes brand stock prices.  [3] Average searches for investing per 100,000 people.  [4] Average (over last 12 months) search trend for Investing terms.  [5] Average (over last 12 months) search trend for people searching brand stock prices

London takes the top spot in the UK’s interest in investing, along with Bristol! 

London and Bristol residents’ interest in investing is booming, both receiving an investment index score of 100 out of 100. The cites are revealed to be more stock-savvy than the likes of Edinburgh, Manchester and Leeds.

COVID-19 and the aftermath of Brexit has certainly left their mark on London, but those living in the capital are showing no signs of slowing down. With a population of over 9.4 million and the biggest business district in the country, it’s no shock to see that the capital city is full of investors. The last 12 months have seen a 297% increase in interest in stock prices with over 1,043 searches a month. London also had the highest number of Investment searches per 100,000 people out of the top 20 cities.

The not so stock-savvy cities – with less interest in investing

Not all cities have a strong interest in investing that reflects the likes of Bristol and London residents..

At the other end of the index, Southampton saw a 33% decrease in people searching for investment terms, while the number of residents looking for stocks stayed flat. At only 50 searches a month out of a population of almost a million.

Following closely behind was Stoke, another city whose population is seemingly uninterested in investing. The home of the potteries saw a 3% decline in investment searches, while its average of 10 searches a month for stocks hasn’t changed.

Cardiff is the most surprising city to be towards the bottom of our ranking. The Welsh capital is something of a hub for law, media and commerce companies, but that hasn’t piqued the interest of locals looking to invest. Over the last year there was a 20% decrease in investment searches and a 29% decrease in searches for stock, with the city not faring as well as the capitals of Scotland and England.

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