London, the city that never sleeps, is a hive of business activity and home to the giants of the industry. If you’re an entrepreneur with dreams as big as the Shard, advertising is your golden ticket to making your mark in this bustling metropolis.
The ten commandments of advertising in London
1. The power of a mighty website
In the age of the internet, your website is your castle. Guard it well. A slick, well-designed website is not just a nice-to-have; it’s your lifeline in London. The city is teeming with tech-savvy folks who won’t give you the time of day if your website looks like it’s from the 90s. Optimize it for mobile, make it SEO-friendly, and let it scream what your business is all about.
2. The online directory is your oracle
Get your name engraved in the modern-day Yellow Pages – online directories. A simple search for “online directories London” will open the gates to a plethora of options. Google My Business, Yell, and Thomson Local are like the Holy Trinity of directories here.
3. Social media – The magic potion
Social media is not just for selfies and cat videos; it’s the Excalibur for businesses. If you’re not wielding it, you’re missing out. For the hip crowd, Instagram and Snapchat are your allies. For the suited brigade, LinkedIn is your weapon. And for the masses, Facebook and Twitter are your army. Here’s where you can also leverage instagram shoutouts to gain traction among the young and trendy.
4. PPC – The golden arrows
PPC or Pay-Per-Click advertising is like shooting golden arrows – they need to hit the mark. When done right, it’s like a homing missile for your target market. Google Ads is the Robin Hood of PPC, but don’t ignore the likes of Bing Ads and Yahoo Gemini.
5. Content marketing – Your ballad
Your content is your ballad, let it sing the tales of your greatness. But remember, a ballad is remembered for its soul, not the number of verses. Focus on creating content that touches the heart and not just floods the pages.
6. Advertise on the digital billboards of today
Place your banners on the digital walls of the modern world. Targeting businesses? The Financial Times or The Economist are your canvases. Eyeing the young professionals? Cosmopolitan or Time Out are your billboards.
7. Experiential marketing – Your royal feast
Give them a taste, a feel, an experience to remember. Experiential marketing is like throwing a royal feast for your customers. Product demos, pop-up shops, live events – let them revel in the world of your making.
8. Sponsorship – Your coat of arms
Sponsoring a local event is like displaying your coat of arms at the city gates. It’s not just about name-dropping; it’s about pledging your sword to the community. Engage, connect, and forge alliances.
9. Freebies – Your royal decree
Who doesn’t love gifts from the king? Freebies are yourroyal decree of generosity. Pens, mugs, keyrings – let the townsfolk flaunt them and sing praises of your name.
10, Charity – Your noble heart
Show them that your coffers aren’t just for hoarding gold; they’re for sharing it too. Align with a charity and let your noble heart be known. It’s not just good karma; it’s good business.
By adhering to these commandments, you shall be crowned the advertising king or queen of London. Be bold, be different, and above all, let your banner fly high.
The promised lands for advertising in London
The Underground Kingdom
The London Underground is not just a transport system; it’s a moving canvas for your art. From station naming rights to escalator ads, the options are as diverse as the city itself.
The Chariots of the People – Buses
With millions traversing the city in buses daily, these chariots are your heralds. Bus shelters, on-bus advertising – choose your chariot.
The Towers of Messages – Billboards
Billboards are your message towers. They stand tall and speak loud. In a city that’s always on the move, they catch the eye.
The Royal Carriages – Taxi Cabs
Taxi cabs are the royal carriages of the common man. They are iconic and on the move. What better place to flaunt your crest?
The Sentinels – Phone Boxes
Phone boxes are like the sentinels guarding the streets. They are quintessentially London. Use them to whisper your message to passers-by.
The Benches of Rest – Street Furniture
Street furniture is where the weary find rest. Let them see your message when they pause. From bus stops to park benches, the options are many.
The quest for the best advertising medium in the UK
The best form of advertising in the UK is like the Holy Grail; it’s elusive and depends on your quest. For local conquests, the traditional newspaper ads and flyers might be your treasure. For a kingdom-wide campaign, online advertising through Google AdWords or Facebook Ads is your map.
Advertising for free – The hidden treasures
Yes, you can advertise without a king’s ransom. Build a website, use SEO like magic spells, engage on social media, and list your business in online directories. Speak at local gatherings like a true leader. Distribute flyers like royal decrees.
Google Ads in the UK – The magic beans
Google Ads in the UK are like magic beans. They have the potential to grow into something enormous. For those looking to conquer lands far and wide, and those with a chest of gold ready for investment, Google Ads is the sorcery you need.
The final scroll
To wrap it up, advertising in London is an art and a science. It’s a battle and a ballad. From the traditional billboards and phone boxes to the modern-day experiential marketing and sponsorships, the choices are as vast as the River Thames. Choose wisely, young squire, and may your advertising campaigns be as legendary as the Knights of the Round Table.
If you need a Merlin to guide you through this quest, the Leaflet Distribution Team is at your service. Seek an audience with them today.