LONDON Advertising boss challenges industry to get moving again

Ad agencies often tell their clients that brands which advertise in a downturn increase market share. However, few agencies take their own advice.

LONDON Advertising is taking its own advice and is today launching a major campaign with ten TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News.

The TV campaign is supported by super-premium digital posters across Ocean Outdoor’s UK portfolio, and LinkedIn. The campaign is running from 6 July to 2 August and will reach 30m people.

Michael Moszynski, Founder and CEO said, “Our campaign, launching on the first working day after the easing of lockdown, is a call to arms to all businesses to get Britain going again. We believe in ‘by example shalt thou lead’ and that we all have a duty to help rebuild our economy.”

Alan Jarvie, LONDON Advertising Founder and Creative Director said, “It is a fact advertising builds brands and fame. We believe the current situation provides a rare opportunity. Audiences are currently higher than normal and media is cheaper, as many companies have cancelled their campaigns. So, we’re doing what we would advise our clients to do; advertise now.

“Our campaign demonstrates the three criteria we believe work must satisfy to be effective: Is it simple? Does it stand out? Can you remember who it’s for? A lot of advertising fails to do one, two or all three of these things.

“We also wanted to show it’s the size of your idea that matters, not the size of your production budget. We would like to thank Dame Helen Mirren and Liam Neeson, OBE, for making themselves available to take part in the campaign.”

‘Advertising Legend’ Rupert Howell, Founder HHCL and MD ITV said, “This is the first time I have seen an ad agency do a major campaign like this for itself. The ads are bloody brilliant!”.