Your online presence is more than a digital business card; itโs your gateway to opportunities. As a senior brand strategist and founder of the brand agency Amplify, Joe Gannon helps entrepreneurs and creators control their narratives and rise as authorities on LinkedIn.
Joeโs journey began in the social media trenches at the University of Cambridge. While managing the universityโs channels, he noticed something unusual: LinkedInโs engagement outperformed every other platform. This insight sparked his fascination with the professional networkโs potential. By 2019, Joe was one of the earliest adopters of LinkedIn video, experimenting long before it became common practice. A chance meeting with productivity creator Ali Abdaal over a cheeky Nandoโs became a multi-year collaboration. Joe scaled Abdaalโs following from 20,000 to over 800,000 and laid the groundwork for what would become his agency.
From freelancer to founder
The turning point came during the pandemic. After losing his job at a video production company, as in-person shoots couldnโt happen, Joe saw a gap. Founders and creators were brimming with expertise but had no time to create content consistently. So he started his company in his parentsโ front room, building systems late at night while others scoured the job market for any work they could find. What started as a side hustle soon grew into a thriving agency helping high-profile clients build credibility through content.
The strategy behind influence
What sets Joe apart is his focus on systems, not just theory. He built scalable frameworks that remove the guesswork. His StrateTreeโข model, a client favourite, helps distill a personโs brand identity and content pillars. Itโs now available to the public through his Personal Brand GPT, a free AI tool Joe and his team created to help anyone struggling with what to post online.
This is the cornerstone of his philosophy: clarity, consistency, and creativity. With a deep understanding of audience psychology and platform-specific storytelling, Joe helps clients turn scattered ideas into content that stops the scroll and builds trust.
Why LinkedIn still matters
Many underestimate the platform, but Joe believes LinkedIn is still early in its potential. โItโs never been easier to create content, but itโs only quality content that creates results,โ he says. Thatโs why his agency doesnโt just produce posts. They develop content systems that adapt to trends, reflect the founderโs voice, and are built to grow over time.
Through this approach, Joe has helped creators grow followings that have led to book deals, brand partnerships, and keynote speaking opportunities. For those ready to take action independently, he offers daily advice on LinkedIn, publishes a weekly newsletter called Creatorโs Compass, and has a YouTube workshop on how to use his free AI tool to master content creation.
Real moments, real impact
That spontaneous dinner invitation from Ali Abdaal remains one of Joeโs favourite memories. It reminds him that everything starts with showing up. Whether youโre a seasoned founder or just starting, the opportunity to build your personal brand is right in front of you.
And with the right content strategy for founders, that brand becomes a magnet for opportunity.
Looking ahead
Joeโs vision for his agency is clear: to become the go-to company for thought leadership marketing. But he also wants to make personal branding accessible to everyone who is serious about growth. From free tools to hands-on client work, Joe is committed to giving people the clarity and systems they need to build their brand confidently.
Becoming an authority in your industry doesnโt come from talent alone. It comes from showing up, with the right strategy, over and over again.
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