If you want to ensure your website ranks as highly as possible, it’s vital to ensure search engines trust the content you provide to customers. One of the ways you can do this is through link building.
Of all the different elements of the search engine optimisation (SEO) process, link building is seen as one of the most challenging. In fact, one in five marketers say it’s their least favourite part of SEO.
However, speaking as a professional SEO services agency in London, link building has a wide range of benefits that can grow your business and improve your ranking in Google.
So, how does link building help SEO?
Let’s take a look at 12 of the key benefits.
1. Link building helps SEO as it shows your website can be trusted
Search engines like Google only want to show the highest-quality and trusted web results to users.
The more sites that link to yours, the more it shows that your content is reliable and trustworthy.
Take the BBC website for example. There are currently nearly 657 million links to the BBC website, meaning it’s widely regarded as a trustworthy source of information. This means when you search for a news article, the BBC will likely be at the top of the search results.
2. Link building helps SEO as it means more clicks to your website
High-quality backlinks mean your page is more likely to rank on the first page of Google.
This means your site has more visibility in the search engines, which leads to more traffic.
3. Link building helps SEO as it adds context to the pages on your website
When most people think of link building, they think of links to other websites. However, a high-quality internal link building strategy can help your website too.
With internal link building, you’re linking the pages of your website together. This not only makes it easier for people to navigate your website but provides additional context to Google. Google uses internal link building to not only find new content on your website but identify the relationship between certain pages.
4. Link building helps SEO as it grows your brand
If you want to be a thought-leader in your industry, link building can help you achieve this. Getting articles and content on high-quality and well-regarded websites is a great way to show you have the expertise needed to help prospective customers.
And the more customers trust your content, the more Google will too.
5. Link building helps SEO as it drives referral traffic to your website
Backlinks on other websites help drive traffic to your site, especially from customers who have not heard of your brand before. This means you see a boost in web visitors and an increase in conversions.
High-quality referral traffic can show search engines that your website has value, helping with rankings.
6. Link building helps SEO as it means you create better content
While you can reach out to other websites and ask for a backlink, some websites will link to your content without needing a push from your marketing team.
This is an excellent incentive to create well-researched and engaging blog posts, reports, infographics, and videos.
A solid content marketing strategy means more links, which in turn means better SEO results.
7. Link building helps SEO as it boosts your metrics
Good link building can not only increase your website visits but also increase other metrics too. Backlinks can improve metrics like domain rating (DR), domain authority (DA) and page authority (PA).
While these metrics don’t directly affect SEO as such, they are highly correlated with higher rankings and traffic. Also, they can help open the door to new Digital PR opportunities and relationships.
For example, some companies will only work with bloggers and influencers whose DA is above a particular amount.
8. Link building helps SEO as it introduces your business to new markets
If you’re planning to launch your product or service to a new country or demographic, link building can help you achieve this.
By focusing your link building efforts on websites and directories in a new territory or niche, you can boost your SEO and get your brand new campaign up and running.
9. Link building helps SEO as it gets you new sales
Affiliate link building is a particular type of link building where an influencer puts a unique link to your site on their pages. If someone buys something on your website using the link, they get a share of the sale.
This type of link building is a savvy one as it’s in the best interest of the influencer to promote the link to your site. This leads to more traffic, sales and increased rankings for you, and money for them.
10. Link building helps SEO as it improves your website for no-cost/low-cost
As long as other websites keep your link on their website, you can enjoy the benefits link building provides for a very long time.
While a link building campaign can take a while to implement, it can be a sustainable way to boost your SEO over the long term.
11. Link building helps SEO as it supports other websites with their SEO
So far in this article, we’ve talked about how link building can help your website. But it can also help with SEO on other people’s websites too.
Let’s say website A has linked to a resource on website B. However, website B no longer exists, and the link is broken.
Contacting website A to let them know and suggesting they link to a similar resource on your site instead is a win-win situation. You get a high-quality backlink, and they get rid of a broken link that could negatively affect their SEO.
12. Finally… Link building helps with SEO as it builds relationships with other websites
The final benefit of link building when it comes to SEO is it lets you connect with other people in your industry. When you email or call another website owner to request a backlink, you start building relationships.
This can help build trust in your business and can even lead to additional backlinking opportunities as website owners recommend you to other people.
Looking for a quality link building service? Speak to Bubblegum Search
We hope this article answered the question ‘how does link building help SEO?’ Taking the time to find high-quality websites to link to your content not only builds trust in your website but also makes more people aware of your brand.
If you need a quality link building service, our team of experts can help. We’ll conduct link building strategies for SEO on your behalf, increasing the chances of your business appearing on the first page of Google.
Want to know more about how link building helps SEO?
Contact us today to find out more about our outreach services, or why not get started with a free marketing plan.