In a fast-paced age of digital marketing, businesses are constantly seeking innovative strategies to connect to their audience, however these opportunities also present challenges.
A recent survey looked at the leading challenges of business-to-consumer (B2C) marketers in the UK, revealing that 18% thought that the competitive marketplace was their biggest hurdle with over 12% of respondents saying that adapting to a digital-first consumer landscape and reduced consumer spend were also challenges within their role.
Click Consult a top UK search and digital marketing agency, aimed to delve deeper. They’ve shared some of their own major hurdles and tips for overcoming these challenges.
1. Budget constraints
Allocating budgets across different channels while trying to maximise ROI can be quite difficult as it’s hard to predict what is going to succeed. To help make smarter decisions when it comes to strategy and budget, it’s important to set clear objectives and KPIs that can help achieve targets. Analysing historical data regularly can also provide helpful insights you can use to adjust your strategy.
To overcome budget constraints, the solution is to ensure everything you do is strategic and to focus on those opportunities that will make the biggest difference to performance first.
2. Google algorithm updates
Ensure to follow best practice, keep up to date with industry news and make a conscious effort to engage in proactive learning.
3. Trying to stay relevant
Set time aside to monitor the competition, this can offer you valuable market insights into new and emerging trends.
Sarah Boyd, Content Marketing Manager at Click Consult adds “Ensure that when offering PR and Content Marketing make sure it is genuine, only target relevant press with topics that clients are passionate about. This helps to stay focused on the overall goal and stand out in such a hugely competitive landscape, you don’t want to get lost in the noise.”
4. Inflation affecting overhead and direct costs
Utilise AI to increase efficiency and add more value. With the recent rise of artificial intelligence, this is a great way to incorporate it within your business.
Also always be sure to pass on any cost increases to clients where possible.
5. Staying ahead of the game
Join online communities that inform on the latest platform updates and algorithm tweaks, this allows you to always stay informed of any upcoming updates. This is especially important for social media channels as these seem to be updating by the day.
Building and maintaining brand visibility can be challenging with the constant changes in social media and search engine algorithm updates. This is why staying up to date with industry changes is extremely beneficial, and utilising digital PR is a great way to gain coverage and increase visibility while amplifying your brand.
By implementing these strategies digital markets can not only overcome some of the challenges thrown their way but also stay ahead of their competitors in an ever-changing landscape.
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