If you’re running a law firm or become a partner in one, you presumably want to succeed. That involves bringing in new clients and making money. You probably also want to garner an excellent reputation within your particular niche.
For instance, if you’re in personal injury law, you want potential clients in your area to know that your law firm gives them the best chance to collect some money if they sue a person or company that they allege harmed them or made them ill. You may also want to expand by taking on additional partners who prove they have excellent litigation skills.
These goals often mean that you should look into SEO for personal injury attorneys. SEO means search engine optimization. If you don’t know this term yet, it’s high time you understood the basics.
Search engine optimization means altering your onsite and offsite strategy to get as many new customers as possible to notice you. You also want to have the best relationship with search engines like Bing and Google so they will promote your site rather than bury it in the rankings.
An SEO agency can help you with all of these things. Let’s examine some of the specific ways that one might help your law firm if you’re trying to establish yourself or to beat your competition.
They can tell you which social media platforms to use and which you should avoid
You might know that you should have social media accounts for your law firm on various platforms. That does not necessarily mean you’ll know which ones should get your attention, though.
You probably know about social media platforms like Facebook, X, Instagram, LinkedIn, TikTok, etc. You may even know about some of the more obscure platforms competing for a share of this potentially lucrative market.
If you’re running a law firm, though, you might not know which of these platforms should get your focus and which ones you should discount. If you spread yourself too thin by having accounts on many different platforms, then you must always come up with content for them. Maybe you’re wasting resources if some of the platforms don’t bring a decent rate of return for the attention that you’re giving them.
The right SEO agency can tell you which ones should get your focus and which you should discard. That advice can help you a lot more than you may realize.
They can set up and run your social media accounts
Maybe you don’t even have any social media accounts for your law firm yet. If you only opened your doors relatively recently, then that’s understandable.
You might also have a situation where you’ve been in business for quite some time, but you simply don’t have the experience or the personnel to run any social media accounts. If so, that’s something you need to rectify as soon as possible.
Any SEO agency will tell you that social media matters a great deal for any business. That certainly applies if you’re in the personal injury law space.
They can set up your accounts and then create scintillating content for them. They can come up with a schedule for posting that content that makes the most sense and gets you the most engagement. You might start to see more clients coming your way through your social media outreach efforts.
They can add keywords to your website
An SEO agency for law firms can also do some keyword research. They can then take the appropriate keywords and add them to your website’s copy if you don’t feature them yet.
Keywords matter more than they might think, and they’re one of the most basic elements of SEO. If you feature the right keywords on your law firm’s website, especially if you include them naturally in the landing page copy, in your H1 and H2 tags, etc., then that should get you positive attention from Google.
It will send your website rocketing up the SERPs, shorthand for search engine ranking positions. If your law firm has one of the top websites for keywords having to do with your physical location, that can get you the engagement you want.
They can revise or revamp your website’s visual elements
You may not have the right visual elements on your site at the moment. You probably understand already that people like to see and interact with visual elements on a website. If you only have long blocks of text on the site and no pictures or videos, that’s not helpful.
The right SEO agency will probably have a professional photographer and videographer, if not more than one. They can instruct these individuals to take pictures and shoot videos that best represent your law firm.
They might also help you by adding a logo for your law firm if you don’t have one yet. They can revamp your current logo if they feel it’s confusing or it’s not doing the best job.
They can set up and run your PPC ad campaign
The SEO agency you select for your law firm can also set up and run your pay-per-click ad campaign. If you don’t know about these kinds of ads, you can have them appear in various locations if you have someone who you want to enter your sales funnel.
For instance, someone might type “personal injury lawyer near me” into a search engine. That might trigger one of your PPC ads to appear.
You probably don’t know how to create and use such ads on your own. It’s yet another reason why you may want to engage and hire an SEO agency.
When you meet with your potential SEO agency, sit down and talk to them. Discuss your pain points, or areas where you want to see improvement.
Then, they can discuss what they envision for your law firm. If you like what this agency says, you can hire them and they can go to work.
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