Home Business News Fake reviews hampering small firms using online platforms

Fake reviews hampering small firms using online platforms

by LLB Reporter
6th Jan 20 12:04 pm

New research from the Federation of Small Businesses has revealed the scale of problems that firms are facing when it comes to using online marketplaces such as Amazon, eBay and Facebook.

After the busy festive period, small firms are reliant on these online platforms to succeed but are dealing with a number of barriers to growth and trading around the world.

Small businesses use online platforms for cross-border trade because they help to promote their products in untapped markets at a reduced risk, raise brand awareness, foster consumer trust, and reduce the associated costs with internationalisation.

Federation of Small Businesses (FSB) National Chairman, Mike Cherry said, “Digital trade is taking the UK small business community by storm. Businesses are using the online opportunities being offered to them to grow and expand their firms. But huge difficulties lie ahead.

“When small firms trade digitally across the world, they are highly exposed to global market forces and disruptions to trade flows.

“It’s vital that ogvernment both listens to small businesses about their exporting needs and considers them as part of any response to the ongoing digital trade revolution.

“Domestically, this means having access fast and reliable broadband and mobile coverage across the country, but also requires upskilling employees’ and business owners’ digital skills.

“Internationally, this will require the government to push to remove barriers to digital trade encountered in overseas markets, such as data localisation measures and weak intellectual property protections, at both the WTO and in the government’s future bilateral trade negotiations.

“At the moment, around 20 per cent of current small business exporters and importers use online platforms to trade internationally, but this could expand hugely if the environment for them was improved.

“Crucial to small firms are websites like eBay, Amazon and Facebook who are central to advertising, sales, and their exporting aims.

“However, small businesses’ use of online platforms is not without problems, and still too many encounter problems such as fake or malicious reviews, problems with intellectual property, and sudden delisting of their products. We would urge the Government to monitor these trends in small businesses’ use of online platforms as the e-commerce market continues to expand.

“Small and micro-business owners are ready to take on the opportunities presented by the global digital economy and are on hand to unlock the benefits of the cross-border digital economy, but this can only work if the markets and tools available are welcoming to them.”

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