Domino’s Pizza has taken a hit in their half year profits amid soaring costs and raising prices and reported a 16.3% fall in underlying pre-tax profits to £50.9m in the six months to 26 June.
Domino’s said that they started a delivery fee of between 99p and £2.50 to offset rising ingredient prices and other costs.
Outgoing chief executive Dominic Paul said, “We will be increasing our media spend in the second half compared to the first half, amplifying our value message to customers as we head into key events such as the men’s football World Cup.
“We are also continuing to acquire new customers by expanding our trial with Just Eat following positive initial results.”
He added, “Domino’s scale and integrated supply chain are always key to our success.
“As inflation accelerates and consumer budgets tighten, these differentiators are more important than ever.”