Home Business Insights & Advice DAYMADE : Appealing to a new generation of lottery players

DAYMADE : Appealing to a new generation of lottery players

by Sponsored Content
10th Dec 21 4:42 pm

Prize platform DAYMADE is ready to shake things up in the £300 billion lottery market. Currently running draws for 15,000 weekly players, DAYMADE is a leader in innovation within an otherwise uniform lottery industry. While you wouldn’t typically associate lotteries or bingos with Millennials and Gen Z, the prize draw operator is showing early traction in its mission to re-imagine the £300 billion lottery market.

DAYMADE is an operator of online prize draws where players can win at-home prizes and all-inclusive holidays and local experiences while supporting a good cause. For each purchase made on the site, DAYMADE donates a tree to ‘Trees for the Future’. So far, players have donated 281,920 trees to the non-profit organization that helps communities around the world plant trees and make a lasting impact on the planet.

The prize platform launched in 2019 is a modern take on traditional lotteries. Rather than cash prizes, DAYMADE offers memorable experiences like a dream holiday to the Maldives, Michelin-star dining, or staying on a private island. Andrew Broekelmann, Co-founder and CEO at DAYMADE says “the company was born of the belief that experiences are more valuable than money, we work hard to offer our players a wide range of prizes that are fun and memorable.” DAYMADE’s 4.7-star rating on Trust pilot and its raving reviews attest to the company’s ability to offer fun and excitement to their customer base, with reviewers often referring to the weekly draw as the highlight of their week.

It’s understandable why DAYMADE is interested in this space – the market opportunity is massive. Globally, more money is spent on lottery tickets than on books, movies, music, and sporting events combined. Despite this, lotteries are losing some of their sparkles with Millennials and Gen Z audiences and are failing to keep up with the times. This is where DAYMADE does things differently. Their weekly draw is run every Friday at 5pm on Instagram, the default social media platform for Millennials and Gen Z.  Having the winning numbers drawn live on Instagram is a fun experience that creates transparency as well as a chance for players to interact with each other and the brand. Through these interactions, DAYMADE has built a highly engaged and loyal community of customers.

As an online business with an agile way of working, DAYMADE showed resilience as it navigated the unknowns of the pandemic. When lockdown hit and travel restrictions tightened, DAYMADE responded by broadening its prize offering beyond holidays and experiences to include tech, lifestyle and beauty products that players could enjoy from home. This new collection of prizes has endured and ranges from gadgets from big brands like Apple and Dyson to gift sets and handmade items by small local businesses. Andrew: “Entering DAYMADE’s weekly draw and dreaming of winning a post-lockdown getaway or winning just a small gift from a local business has become a welcome distraction for our community of players during trying times.” The months following saw accelerated growth in user acquisition for the business.

By building an engaged community, offering an exciting range of prizes from brands big and small, supporting planet reforestation, and offering players a realistic chance of winning every week, DAYMADE has managed to win the hearts of their first 15,000 weekly players. “We are very excited about the road ahead, reaching new milestones and tapping into this market opportunity while raising funds for worthy causes like our friends at Trees for the Future.”


Please play responsibly. For more information and advice visit www.begambleaware.org

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