New data from Budweiser Brewing Group UK&I reveals over a quarter of UK adults find pub, club, and bar visits tough when not drinking alcohol – the cost-of-living crisis has also meant that 20% of people are drinking less, and as a result 12% are visiting pubs less.
However, the stats have revealed some interesting figures around no-and-low alcohol options, as 55% of UK adults are willing to try non-alcohol alternatives at a social gathering where other people are drinking alcohol – with 21% opting for non-alcoholic beer, coming in second behind mocktails (34%).
13% are also more likely to go to a social event while not drinking alcohol if there are non-alcoholic alternatives available besides soft drinks.
Consumers are looking for alcohol-free alternatives that deliver the same taste and quality they would expect from a traditional beer.
As the data shows consumers find pub visits trickier if not drinking alcohol, Budweiser Brewing Group UK&I has a responsibility to ensure a more inclusive and positive drinking environment. It has made significant progress diversifying its portfolio with no-and-low alcohol beers, which look and taste the same as their alcohol counterparts: Stella Artois Alcohol-Free, Budweiser Zero, Beck’s Blue, Leffe 0.0 and Corona Cero – the 5th biggest NABLAB brand in volume last quarter.
Marie Fukuura, Future Growth Director at Budweiser Brewing Group UK&I said, “There is a clear interest in no-and-low alternatives, and as the category continues to grow, we are seeing more and more beer-drinkers look to moderate their alcohol consumption without giving up beer entirely.
“As the world’s leading brewer, we are proud to bring people together over their favourite beers, and want them to enjoy non-alcohol versions in a similar way – for a future with more cheers.”