The latest Ipsos MORI Political Pulse, a nationally representative online survey of 1,109 Britons, taken over the last weekend (2nd – 5th October) shows that 53% of Britons think things in Great Britain are headed in the ‘wrong direction’ (up 8 points from August). Meanwhile, just one in five (18%) say things are headed in ‘the right direction’ (down 8 points). These are the highest and lowest figures recorded this year for ‘wrong’ and ‘right’ direction respectively.
Elsewhere in the poll, Rishi Sunak remains the most popular of the four politicians included in the poll with 39% favourable towards the Chancellor (down 3 points from August) and 22% unfavourable (no change). Sunak is the only politician in the poll with a net positive rating (+17).
In terms of other politicians on the list, the negative step change in Boris Johnson’s figures witnessed in August remains in October. 27% are favourable towards the PM (down 2 points) and 48% unfavourable (up 2 points).
Meanwhile, Keir Starmer’s ratings are largely unchanged, with 29% favourable towards the Labour leader (-1 point) and 30% unfavourable (+2 points). 21% are favourable towards Health Secretary Matt Hancock (down 2 points) and 44% are unfavourable (up 2 points).
Elsewhere in the poll, looking at favourability towards the main GB political parties, little change is observed, with equal proportions of Britons favourable towards Labour and the Conservative Party (26% for each) but more Britons are unfavourable towards the Conservative Party (47%) than Labour (39%). The Lib Dem figures are also very stable over time, with 14% favourable towards the party and 41% unfavourable.