Home Business Insights & Advice Best tools for outreaching your customers in 2020

Best tools for outreaching your customers in 2020

by John Saunders
19th Dec 19 10:37 am

Outreaching your customers is one of the key elements that help with the marketing of one’s business. Many people involved in this marketing strategy might encounter the dilemma of push notification vs sms situation.

While direct messaging your clients seem more up-close and personal, contacting someone on behalf of your own app seems more suitable for marketing purposes.

Outreaching is a simple, yet crucial thing when in the digital marketing realm. And this can simply get easier with the help of tools, specifically built for this type of activity.

So, in this article, we are going to present you some of the most efficient tools for outreach, which will help you grow your business in the upcoming year.

1. Pitchbox

This is one of the most useful tools when it comes to contacting your future clients via e-mail. Due to its built-in client targeting system, which is done with using keywords, and with the integration of e-mail templates, it certainly makes your job easier.

Also, Pitchbox does automated follow-up e-mails, and its reporting feature lets you get an insight on which one of your tactics are more effective.

2. Ahrefs

Ahrefs is a very detailed tool that provides you with many features. It has an integrated domain ranking system, so you won’t have to deal with the fuss of figuring out which site is worth contacting.

The most important aspect of this tool is that it lets you know exactly what your competitors are doing.

For example, the Link Intersect feature helps you find out what links are fetched by your opposition and not you, which can prove to be a very useful tool if you want to gain an upper hand against your competitors.

3. Buzzsumo

While this tool proves to be a very effective for content research, it also comes in handy when it comes to finding outreach targets.

It helps you find any influencers by just typing a keyword, which will definitely spare you some time in searching for worthy targets.

4. SEMRush

This one is has many similarities with Ashref, however, it is not as in-detail as the previous tool. The UI is a bit more attractive.

Regardless, this tool comes with a very handy feature, geo information, which will help you categorize your targets by country.

5. MailTester

MailTester is a very simple, yet useful tool. As the name suggests, it’s primary focus centers around testing all sorts of e-mail addresses in order to check if they are valid or not.

This certainly saves you some time by not sending e-mails to invalid addresses.

Conclusion

Outreaching your potential clients can sometimes become a cumbersome process.

However, these tools are designed to save you a lot of time. From automated programs that check if certain e-mail addresses are valid or not, to clever ways to find your perfect targets.

Also, they can track your competitors, so you will always have some information regarding them, which will provide you the opportunity to gain an upper ground.

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