Home Business NewsAmerica was the top international destination for Coronation souvenirs

America was the top international destination for Coronation souvenirs

by LLB Reporter
16th May 23 12:00 pm

In July 1776, America rejected the rule of King George III and declared Independence from Britain. Almost 250 years later, it seems all is forgiven, says the UK-based international delivery expert ParcelHero.

ParcelHero says the USA was, by far, its busiest destination for Coronation souvenirs outside of the UK. 60% of all the Coronation-themed products it shipped in April went to the USA, far outstripping the 20% sent to Australia, the next busiest destination.

ParcelHeroโ€™s Head of Consumer Research, David Jinks M.I.L.T., says: โ€˜It seems that the US took Coronation celebrations to heart. The number of American tourists soared by 14% during the Coronation period, against even pre-Covid 2019. For those who couldnโ€™t get to the event in person, there were tea parties, brunches, work events and other celebrations right across the USA.

โ€˜Looking at ParcelHeroโ€™s April data, itโ€™s astonishing to see just how many Coronation-themed items were sent across the Pond ready for the big day. These ranged from pictures and tea towels bound for Riverside, California, to souvenir books and T-shirts sent to Riverside Drive, Manhattan.

โ€˜Among the Coronation souvenirs ParcelHero delivered were musical tins to Seabeck, Washington State; bunting to Ashland, Ohio; mugs and coins to Kansas City and teddy bears to Prescott, Arizona.

โ€˜Around 10m people watched the Coronation live in America, with thousands more celebrating with British-made flags and hats. Many of the items sent via ParcelHero were souvenirs from family and friends in Britain, while UK exporters using our services showed a brisk trade in online orders from the US.

โ€˜Australia was the next largest overseas destination for Coronation-themed items, with ParcelHero delivering bunting, mugs and costumes from Perth to Melbourne.

โ€˜People in Japan also joined the celebrations, with Tokyo another top destination for King Charles III memorabilia. Singapore also received a notable amount of Coronation souvenir deliveries, but it was the US that took the crown.

โ€˜America doesnโ€™t just spend royally on Coronation souvenirs โ€“ it is Britainโ€™s leading export market, post-Brexit. Thatโ€™s not surprising, as a shared language keeps transactions simple and there are no duties due on UK goods valued at under $800 that are sent to the US.โ€™

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