The constant innovations in fintech and the growing number of businesses utilising its benefits have been driving the rapid growth of the global alternative financing industry over the years.
Digital financial services like crowdinvesting and crowdfunding became an appealing alternative for thousands of start-ups, connecting borrowers directly to lenders trough online platforms and offering various models of investing in their business growth.
According to data gathered by Finanso.se, the global alternative financing market is expected to reach $14.3bn transaction value in 2020, growing by 22.3% year-on-year.
The alternative financing market segment relates to digital financial services for business customers. It includes crowdinvesting models, which focus mainly on start-ups exchanging investment for company shares, and crowdfunding solutions, from reward and donation-based models to equity crowdfunding.
In 2017, the global alternative financing market was worth over $6.9bn, revealed Statista data. By the end of the next year, the value jumped more than 30%, reaching over $9.1bn. The noticeable upward trend continued in 2019, with the market value rising to $11.7bn. Statistics show the transaction value of the global alternative financing industry doubled in the last three years.
Crowdfunding represents the largest segment in the market, expected to hit $8.5bn market value this year, or 120% more compared to 2017 figures. The transaction value of the crowd investing segment is forecast to reach $5.8bn worth in 2020.
Recent years have also witnessed a steady growth in the number of successfully launched campaigns in the alternative financing market. In 2017, there were 5.2m crowdfunding campaigns, and more than 32,200 campaigns in the crowd investing segment. By the end of 2019, these numbers jumped to over 8.7 million and 46,000 globally. Statistics indicate the number of successfully launched campaigns in the alternative financing market is set to reach 11.4m this year.
In 2017, the average funding per campaign in the crowd investing segment amounted to over $78,800. Statistics show this figure is set to jump over $112,600 this year. However, the same amount in the crowdfunding segment merely increased, from $765 in 2017 to $780 in 2020.
Analyzed by geography, China represents the leading alternative financing market, expected to reach $8.2bn transaction value this year. The United States ranked as the second-largest market globally, with $1.7bn worth in 2020. Israel, the United Kingdom, and the Netherlands follow with $952m, $934m, and $478m, respectively.