Home Business News All about Sainsbury’s selling edible insects from today

All about Sainsbury’s selling edible insects from today

by Purvai Dua
19th Nov 18 2:04 pm

From today, you can buy “smoky BBQ crunchy roasted crickets” for £1.50 a packet from 250 Sainsbury’s stores across the country.

Yes, you read that correct– these edible insects can be your new lunch option from the supermarket chain. Sainsbury’s added that the product could be eaten either as a snack or used to garnish dishes.

The barbecue crickets “with a rich smoky flavour” are produced by Eat Grub, a sustainable food brand that aims to make insects a staple part of Western diets.

Eat Grub co-founder Shami Radia told media: “Currently insects are eaten and enjoyed by two billion people worldwide.

“We’re on a mission to show the West that as well as having very strong sustainability and environmental credentials, they are also seriously tasty and shouldn’t be overlooked as a great snack or recipe ingredient.”

Separately, a survey commissioned by Sainsbury’s and Eat Grub suggested 10 per cent of Brits have tried edible insects, of which more than half said they enjoyed them.

Duncan Williamson, food policy manager at WWF UK, added: “As the population increases, we urgently need to look at alternative protein sources to make the most of land available for food production.

“Insects are incredibly sustainable and can help to reduce our carbon footprint.”

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