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Wonga selects Epiphany to drive forward customer strategy

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Here’s what you need to know

Wonga has turned to Epiphany as it rolls out plans to get closer to its customers and prepares to extend its product offering. Epiphany won the competitive process thanks to the agency’s application of customer intelligence tools and ability to combine brand engagement with customer acquisition and SEO.

Epiphany will work in partnership with Wonga’s content agency, Cedar, to help the brand deliver a customer-first multi-channel content strategy. In addition, the agency will be responsible for driving traffic and enquiries from organic search, as well as improving brand perception as Wonga further strengthens its position as an everyday financial services provider for everyday life.

Earlier this year, Wonga enlisted the work of content agency Cedar to launch its new Cash Smart Hub, a new area of the website which hosts content on themes such as saving, budgeting and borrowing. Epiphany will be working closely with Wonga to optimise and amplify the content through a multitude of channels.

James McMaster, Head of Marketing in the UK Wonga, said: “Our absolute focus is on our customer and we’ve been working very hard to understand how we can best serve them – through information, products and a transparency of service. The next stage of our business journey will be an exciting one and we were keen to find an agency who could be a partner.

“Epiphany impressed our whole team – particularly with their ability to direct and develop content that reaches and adds real value to our audience, underpinned by over 12 years’ SEO experience at the highest level.”

Epiphany’s managing director Tom Salmon added: “Financial services is a huge area of expertise both for us, as well as the wider Jaywing agency. We share Wonga’s excitement for the journey they are going on, and believe the expertise within our business complements Wonga’s ambitions perfectly.”




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