We’ve all been there: casually logging on to Facebook to stalk frenemies/untag drunken photos/kill time and bam, there it is, a friend request from your mother.
And that’s probably why Facebook is losing its cool cachet with youngsters.
According to market research group eMarketer, Facebook will see “almost” no new 12 to 24-year-olds joining the social network between now and 2017.
The research predicts that the number of UK Facebook users aged 18 to 24 is set to fall from 5.1 million to five million by 2018. The number of users in this age bracket will fall annually, the research indicated.
Youngsters are unfriending Facebook for other social media sites like Instagram, Twitter and Snapchat.
In August 2014, 89% of 15-to-18-year-old UK internet users surveyed by ComRes for BBC Newsbeat said they were Facebook account holders, but around 60% were also users of Twitter and Snapchat.
On the whole, Facebook is still set to see a surge in UK users from 31.5 million in 2015 to 33.4 million in 2018.
Over the pond, US president Obama is making a similar predictions for the world’s largest social network.
Speaking about 18 to 34-year-olds using Facebook, he apparently said: “It seems like they don’t use Facebook anymore.”
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