Home Business Insights & Advice What to do if your rankings dropped in 2023?

What to do if your rankings dropped in 2023?

by Sarah Dunsby
24th Oct 23 1:24 pm

Although it sometimes seems extreme, traffic changes are not abnormal. Don’t panic when dealing with SEO traffic decreases and rankings changes; instead, start with the small details. It’s possible that you overlooked a meta tag, your graphic data caused a loading error, or some descriptions were unintentionally deleted. Try to estimate the average variation over the course of a few months as well; unless it’s ludicrous, you might as well be alright. Moreover, check to see if Google penalized you and that your page is still indexed.

What should you pay attention to, if you want to rank high on SERP? Let’s go point by point.

On-site SEO

For your website to be more visible and draw in organic search traffic, you must improve your on-site SEO. In order to find suitable keywords and phrases for your content, start by conducting keyword research. Tools like Rank Tracker can help you not only to search for keywords in multiple ways, but also to track their performance in progress. Include your primary keyword naturally in both the title and meta description. Use proper heading tags to structure your content. Images should be compressed and optimized to speed up page loads. Use keyword-rich alt tags and descriptive file names in your image files. Implement a logical internal linking strategy to connect related pages. Improve page load times by optimizing images, minifying CSS and JavaScript. Create URLs that are clear and informative and contain pertinent keywords. And of course, secure your website with an SSL certificate (HTTPS).

Technical SEO

Conduct regular site audits. Keep an eye on Google Search Console crawl errors. Make sure Google Search Console has received an updated copy of your XML sitemap. Make sure your website is responsive and mobile-friendly. Make sure your robots.txt file and meta robots tags are set up correctly to permit or prohibit the crawling of particular pages. To prevent problems with duplicate content, use canonical tags. Check your website frequently for any broken internal or external links. Keep your website’s architecture rational, with obvious navigation and structure. Make sure that key pages are simple to find. Make sure your website can be indexed and crawled by search engines. Use the Google Search Console robots.txt tester. Select a trustworthy host, and keep an eye on server uptime. Rankings can suffer from downtime.


Low-quality backlinks may undermine your SEO efforts while high-quality ones can improve your website’s trustworthiness and search engine results.

To obtain all the information about the backlinks you have acquired, use a backlink API. The comprehensive approach will enable you to evaluate your link-building plan because it’s crucial to take into account all the indicators simultaneously and in relation to one another.

However, there are key points you should always keep in mind first when delving into backlinks evaluation. Analyze the connecting site’s relevance to your content or sector. Backlinks with a high quality are found on websites with comparable or related themes. Evaluate the connected site’s credibility and look for well-known, trustworthy websites. Check the anchor text for your backlink, review the general backlink profile of the referring domain, and look for any signs of spam to eliminate risky backlink resources.

High-quality relevant content

Uphold strict editorial standards. The writing should be clear, the grammar should be correct, and the content should be arranged for readability. Use reliable sources and, if necessary, appropriately cite them. Give valuable and original thoughts, facts, or information that isn’t readily available elsewhere. Learn about the various search intent categories, including informational, navigational, transactional, and commercial inquiry. Determine the main search intent behind the terms you’re targeting by analyzing them. Provide lucid, succinct responses to any inquiries consumers may have regarding the subject by anticipating them. Think about including a FAQ section in your article. Throughout your article, naturally incorporate your goal keywords. Steer clear of keyword stuffing, which can undermine readability and SEO.

Finally, you’ll have to analyze your performance from time to time, as the relevance of your keywords and your general SEO efforts might grow outdated only because there might arise some new trends in search engines. A free SERP checker will keep you on track delivering the most pertinent data on your webpage performance, indicating the factors that can affect results on SERP and providing you with insight about what can be changed for better.

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