https://twitter.com/UNIQLO_UK/status/1013754204488458252In a recent interview, Uniqlo’s global creative director John Jay has thrown light on their $300m deal with tennis legend Roger Federer in June this year.
‘The collaboration is much bigger than sports,’ Jay told Wall Street Journal, adding: ‘We develop high-performance clothes for everyone off the court, and we’d like to think the technology is good enough for an athlete. One day he will retire from tennis, but he’s not retiring from life.’
Explaining how they reached a deal, Federer added: ‘It was more the person than the player, actually, which I thought was a major compliment to me, you know. I think it was also my team, my wife, my parents were extremely proud that it was more the person than the player, and they never mentioned the Olympics.’
Federer had signed the new deal with Uniqlo after ending his decades-long partnership with Nike.
— UNIQLO UK (@UNIQLO_UK) July 2, 2018