Toblerone's shape change leaves a bitter taste in customers' mouth

More changes to another famous chocolate bar?

Toblerone has made the decision to change the shape of their iconic triangle chocolate bar. This has sparked anger amongst fans.

Mondelez International has changed the shape leaving a bigger gap between the triangles, this comes after a UK-only cost-saving measure to reduce the weight of its bars.

Toblerone said in a statement on their Facebook page: “We had to make a decision between changing the shape of the bar, and raising the price.

“We chose to change the shape to keep the product affordable for our customers, and it enables us to keep offering a great value product. it had to make a decision between changing the look of the bars or raising their price.”

Fans took to social media to express their rage in the change.

Stephen Mason said: “Toblerone is all about the triangle. Why couldn’t you just loose a triangle at the end or make the triangles smaller?

“I’m afraid that this is going the way of Cadbury Creme Egg and off my seasonal treat list as I will forever be disappointed.”

The weight of the bars has changed drastically from 400g to 360g. The smaller bars have been reduced from 170g to 150g. The packaging has remained the same size.

Mondelez has faced a lot of criticism in the past for changing their recipes. Many consumers complained about the Dairy Milk bar being given rounded edges rather that its more well known rectangular ones. Bars have got smaller, the Bourneville chocolate disappearing from the Heroes tub and more notably the change in chocolate in the famous Cadburys Creme Egg last year.