Home Business Insights & Advice Three special industries that capitalise on human nature
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Three special industries that capitalise on human nature

by John Saunders
25th Mar 20 12:35 pm

All industries capitalise on our basic human need to have things, enjoy comfort, and find happiness. The only difference is the approach each takes, based on what they feel constitute that “happiness”—which may also, in some spheres, be known as “satisfaction”, or “utility.”

But some industries tend to take it deeper than just the primordial need for satisfaction. Some explore other basics, indubitable and immutable facts about human nature. Facts that are sure to remain a fundamental part of our existence.

And because these traits, which are the driving force of these industries, are remarkably strong and sure to remain for a long time, these industries are not only guaranteed a high market capitalisation in the present but also for a long time into the foreseeable future

Listed below are three of such industries.

Casinos and sports betting

Perhaps no other company taps into that almost inescapable human nature to get more for as little as possible. Right from a very young age, we find ourselves gravitating towards pleasure and convenience, and, ideally, would like to make money doing this.

But as we grow older, we realise things aren’t that simple. To make anything in this world, you have to work – hard. And then we come across gambling and suddenly there’s hope again. Here’s an industry that allows you to make money while just reclining on your sofa.

But, again, most people get to realise even this isn’t as easy as it sounds, even when we bet on the teams we love. The anxiety alone tends to be crippling.

Most successful bets are sometimes the product of a lot of research. On the surface of the application, all these may seem arbitrary, but peeking behind the scene at how things work, just as in this bet365 app tutorial, we start to get the full picture. And then it becomes evident that even though the industry capitalises on our urge to make more with less conveniently, there may be more work involved than we thought.

Adult Industries

Another industry that is built squarely on an unavoidable, primordial human urge is the adult industry. As much as many like to avoid and shirk away from the topic, sex is practically universal and unavoidablei

It’s existed since the beginning of time, and like human greed, or even more so, it will probably remain till the end. Imagine, then, if you can capitalise on this urge that is sure to never run out of supply – the gain is virtually limitless.

And this is why the adult market is not only a successful one but also one that keeps growing yearly. The only obstacle seems to be arbitrary legislation created against it. Ideally, in the absence of these, the potentials are virtually endless for the industry.

Social media companies

Finally, the last entity that especially capitalises on another basic, unavoidable human trait is the social media platforms and companies behind them. What traits do they particularly capitalise on?

Well, first we have the urge to connect. Human beings are naturally social beings. We all have the urge to socialise, some more than others. What social media companies do is create a universal platform for this socialisation, without borders, without fees. Again, the potential for this is off the roof.

Another aspect of human nature capitalised by this industry is the urge to share. Many of us have it. It’s undeniable. This is why after every experience, we take a picture or record a video, or make a tweet about it. This urge is so deep, that some even go to the lengths of faking experiences that never happened.


Online and sports betting companies, adult companies, and social media giants all take advantage of different primordial traits common to us all. Since people are what make businesses, and a business can only thrive when it is in demand, by tapping into these endless traits, these businesses ensure they can never run out of demand, and, practically, out of profit.

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