Home Business Insights & Advice The relationship between the sports industry and NFTs

The relationship between the sports industry and NFTs

by Sponsored Content
1st Dec 22 5:06 pm

Blockchain tech has revolutionised numerous industries, such as art, music, gaming, and sports. NFTs’ popularity has become exponential in sports, with Deloitte projecting that Sports NFTs will surpass $2 billion in 2022. The surge in demand for NFTs in sports, such as NBA basketball, is attributed to the mutual benefits: engagement offered to fans and sports organisations earning money.

In addition, the future is still bright as creators can develop and sell sports NFTs with a click of a button. They will also be available in multiple metaverses. Read on to discover what NFTs are, why they are special in sports, and why most collectors invest heavily in them.

Understanding NFTs in sports

Non-Fungible Tokens (NFTs) are digital assets that operate on blockchain technology and are distinguished from cryptocurrencies due to their uniqueness. Thus, one cannot exchange an NFT with another, and they have distinct attributes which provide varying values. Sports NFTs can be transformed into different forms, such as trading sporting cards, digital memorabilia, game badges, video highlights, and other unique sports assets.

They also have authentic information regarding their creator, the owner, and information regarding any transfer made. Such information provides you with its origin and history. The more a sport NFT is rare, the higher its value and demand.

Relationship between NFTs and sports

Every sport and player has a fanbase, which has skyrocketed the importance of NFTs in sports. A card or any other digital asset makes you stand out from other fans, as you will have outstanding fan engagement. This, in turn, generates more revenue for sports organisations and players. It also showcases how loyal a fan is to the sport and presents options such as:

Digital Collectibles

The NFT market is filled with lots of brands that present various forms of digital collectibles. Some of the most prominent include the NBA Topshot, Sorare, NFL All Day, and UFC Strike. These collectibles allow fans to collect and possess player cards and video highlights from their favorite games. NFT companies have collaborated with the most prominent sports leagues worldwide, which has made digital collectibles a worthy venture.


Virtual and fantasy sports have become common, and NFTs have elevated their standards. For instance, Sorare, a renowned fantasy football game, has partnered with giant clubs such as Real Madrid and FC Bayern Munich. They have brought players on their NFT cards, allowing fans to collect, buy, and trade them while managing online fantasy teams. These cards gain or lose points based on the real-time performance of respective players.

Virtual access tokens

Fan engagement is more than just supporting your favorite team and players. Incorporating NFTs in sports has created virtual access tokens with advantages such as unlocking VIP videos and following locker room conversations among teams and coaches.

In addition, metaverse grants fan direct access to interact with various players and other sports supporters. Overseas fans can also use the NFT tickets to attend matches physically for a one-of-a-kind experience. These tokens also have additional perks, such as player autographs, game ticket discounts, and limited-edition jerseys.

Benefits of NFTs to sports organisations

NFTs have boosted fan engagement in the sports industry by developing long-term relationships that also benefit fans. However, sports organisations are also minting, which promotes the need for sports NFTs.

Sports leagues have massively benefited by expanding their income streams. Initially, sports teams used to gain revenue from traditional tickets, sponsorships, and media rights. NFTs have brought new income streams as teams can monetise their cards without the intervention of middlemen. They can take photos, videos, and other relevant things and sell them directly to their fans.

Moreover, these NFTs use blockchain technology that allows you to track their creator and its prior ownership. This has elevated authentication and minimised any occurrence of counterfeit merchandise. The technology also presents a higher security level where no one can imitate an existing NFT or alter the proof of ownership. It helps improve the value of the NFTs for sports organisations and dictate their market status.

Benefits of NFTs to sports personalities

Individual sports personalities also have fan bases, and NFT collectibles can help them boost their branding. They are identical to trading cards, and they help boost the connection between players and their fans. Sports individuals can auction them, and they will receive royalty fees during resales, which is a good way to boost their wealth.

These are continuous benefits that provide revenue even when a player retires. The sales are not conducted in brick-and-mortar stores but through permitted online exchanges that support NFT tech. It allows athletes to monetise themselves and allows fans to have something unique regarding their favorite players.

The future of NFTs in sports

NFTs are perceived to be the future in a wide array of industries as they enable remote working, online shopping, virtual meetings, and the development of digital products. They have demonstrated transparency in sports as one can track its origin and previous ownership. It mitigates hackers’ activities, and all online transactions will be safe from third-party access.

All NFT products will have easier verification of credentials, and there will be no need for sports organisations and personalities to hire managers. It also makes it easier to mitigate the emergence of counterfeit sports merchandise and identify genuine sellers. Overall, there will be more independence that allows the purchase and resale of sports merchandise without enduring long processes.

Bottom line

Blockchain technologies have made NFTs a popular aspect of the sports world. NFTs have gained demand in recent years as they have unique attributes and they are rare. They can also be transformed into various collectibles, such as trading cards, video highlights, and team badges, among other valuables.

NFTs help improve fan engagement as fans access digital assets from their favorite players and sports teams. On the other hand, sports organisations and leagues benefit from the purchase and resale of digital assets. Nonetheless, keep in mind that NFTs are a volatile market, and their prices are prone to rise and fall.


Please play responsibly. For more information and advice visit https://www.begambleaware.org

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