Home Business Insights & Advice The airless solution solving problems – without changing our favourite products

The airless solution solving problems – without changing our favourite products

by John Saunders
5th Jul 21 4:42 pm

Airless Solution technology and packaging is saving products and consumers from headaches, while saving our oceans from annihilation.

The latest beauty trend isn’t necessarily about contouring, this year’s Pantone palette, or even CBD. Instead, it’s all about the packaging.

Airless solution packaging has become the greatest thing for beauty since bottled mascara. Helping consumers to better use the products they love, and manufactures to build and preserve the ones we need. All while decreasing the impact, we have on the world around us. Now that, is beautiful.

Airless packaging

Airless solution packaging is mostly what it sounds like— any packaging that protects a product from the air that surrounds us all. This can become incredibly important, particularly in the cosmetics and beauty supply industry, as some products will break down quickly if exposed to air, spoil, or could become less effective. It also protects the products from picking up harmful bacteria on the way to your makeup table. Which, if you’re putting something on your face, around your mouth, or near your eyes, you want to make sure that the product is in prime condition when it reaches you. Beauty companies worldwide are starting to gear up for better packaging, thanks largely to a change in consumer demands..

Since the 1980s, airless packaging has been becoming more and more popular. Not only because it provides some serious protection for you and the products you love, but also because it’s effective, and now— sustainable. Sustainable beauty trends are definitely in fashion, and have been gaining popularity for the last few years, particularly in the wake of discovering that the products we love and use most often can have a pretty damaging effect on the planet we live on. With millions of tonnes of plastic added to our oceans each year, much of which is from single-use plastics and non-recyclable materials.

More than that, in the last few decades, manufacturers have also been adding these harmful plastics into the products themselves, often as preservatives or stabilisers; protecting the products against breaking down from air exposure. With airless solution packaging, you never expose your products to air, no matter how much you’ve used. So it’s cutting down the need for formulas to contain dangerous and detrimental plastics to keep them fresh.

Fuelling sustainability

Most airless packaging technology is created by using airtight tubes, pumps, and plungers, so thanks to some clever physics, you can get a dollop of your favourite cream without constantly exposing your entire cache to air and sunlight. Newer products are beginning to focus on creating this type of packaging out of recycled, or recyclable materials. Like non-virgin plastics sourced from our sea waters themselves, glass, steel, and a number of other low cost, sustainable materials that offer a really luxurious and high-end finish.

Which sounds like a win-win-win. As formulas can cut their microplastics, manufacturers and customers can feel better about the products they create and purchase, and consumers still get that pretty bottle that we love to see sitting on our vanity. This type of packaging also dovetails beautifully into the clean beauty revolution that is clearly upon us. Particularly as consumers are calling for more responsible manufacturing and product innovation from the biggest names in beauty. This growing demand for simple formulas and natural ingredients, that aren’t tested on animals and come packaged in thoughtful ways isn’t a fluke: it’s a standard.

As demand for these types of products continues to rise and normalise all standards within the industry, sustainability will become a much more cost-effective response to creation. Where sustainable packaging systems will become less expensive to produce the more, they are demanded. More than that, consumers are becoming quickly fed up with slathering unknown chemicals all over our bodies, as well as unhappy with the unintentional reactions that these compounds can cause— calling for more natural ingredients. Which is great, but will require airless solution packaging systems to protect these ingredients.

Protecting your products

With the rise in demand for natural products, comes a subsequent rise in the need for packaging that not only protects products from oxidation and decay, but also makes it so consumers can easily use every last drop of their favourite sustainable beauty product, and companies like DTS Europe are stepping up to the task.

Airless solution technology allows for both of these things to happen. For products that have natural components like CBD or certain amino acids, exposure to atmospheric air can result in discoloration or ineffectiveness of the product. This is largely because once these products have prolonged exposure to oxygen, without application, they begin to break down through the natural process of oxidation.

Oftentimes, these products are not cheap— largely because they are more difficult to source or formulate. So it makes sense that a consumer requires a delivery system in which both preserves the product being used and makes it so none of the product ends up relegated to the dark corners of packaging, doomed to be thrown out along with the packaging itself. Which is one system that consumers are happy to trash.

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