Tariffs and stock market craze: These are the nations with the most stock-related searches on Google

With Trump’s tariffs igniting a full-blown trade war, global stock markets have plummeted to 12-month lows, prompting investors to buy the dip.

As people search for cheap stocks with growth potential, I am sharing some key insights from our latest report, which tracks the stocks gaining the most attention on Google.

We looked at average monthly searches on Google that include the phrases ‘buy stocks’, ‘sell stocks’, and ‘invest in stocks’ in the native language of the 46 largest countries by GDP and calculated the per-capita ratio.

To access the local search volume of these terms and identify the most commonly asked questions, the team at trading education platform BestBrokers utilized data from the marketing platform Ahrefs and its Keywords Explorer.

They discovered the nations with the greatest interest in stocks by dividing the average monthly searches in each country by its population, normalizing it by the population of each country per 1 million people.

The calculations reveal that Japan and the United States lead in Google searches per capita for terms that include ‘buy stocks’ and ‘invest in stocks’, whereas Spain has the most Google searches per million citizens when it comes to phrases with ‘sell stocks’.

Japan leads the ranking with the most Google searches for buying, selling and investing in stocks per capita. It has an average monthly volume of 510,110 questions and terms matching these phrases, representing 4,132 searches per 1 million people.

The United States follows in 2nd place with 3,623 monthly queries per million people, while Singapore ranks 3rd with 2,654 queries per million people. Rounding up the top 5, Canada has 2,634 searches per million people, followed by Germany and its 2,333 searches per million.

While Spain does not rank in the top 10 countries most interested in buying stocks, it holds the second position for searches related to selling stocks (400 per million people).

When it comes to buying stocks, the most frequently searched questions across countries are ‘How to buy stocks?’ and ‘Which stocks to buy?’, whereas sellers are primarily concerned with ‘When to sell?’.

NVIDIA has the most Googled stocks worldwide, with 12 million average monthly searches, which is hardly surprising considering the AI chip maker recorded a 19.98% jump in the share price in the past year and a staggering 1,700% growth over the past 5 years. Elon Musk’s EV maker, Tesla, comes in second with 7 million monthly searches for terms related to the company stock.

While many might expect the United States to be the most stock-obsessed country due to the fact that it has the largest stock market and numerous companies are headquartered there (and indeed, it holds the highest volume of stock-related online searches), its population size prevents it from claiming the top spot on our list. Instead, it ranks 2nd with a total of 1,232,440 stock-related questions per month (3,623 per million people).

Japan tops the chart with an average monthly search volume of 4,132 searches per 1 million people (510,110 questions per month) that include the phrases ‘buy stocks’, ‘sell stocks’, and invest in stocks in Japanese.

The most hotly debated company shares each month include those of Nissan (7,900 searches), NTT (5,000), Oriental Land (2,800), Nintendo (2,500), and McDonald’s (2,400), among others.

Singapore ranks third (after the United States) with an average monthly volume of 2,654 searches per 1 million people, followed by Canada (2,634), Germany (2,333), Sweden (1,823), and Austria (1,778).