Home Business Insights & Advice Side-hustle o’clock: Why business owners should invest in properties

Side-hustle o’clock: Why business owners should invest in properties

by Sarah Dunsby
21st Feb 24 10:51 am

Entrepreneurial success is a relentless pursuit. We often find ourselves immersed in the daily grind of growing our ventures. However, in the midst of the “old-school” hustle and bustle, we lose sight of potential opportunities. In this article, we’ll initiate you into the game changing world of property investment. Here’s why you should invest:

1. Diversification:

“If you’re not going to put money in real estate, where else?”

– Tamir Sapir, business mogul

What a quote that is!

Considering every entrepreneur’s goal is increased revenue, real estate adoption is indeed a no-brainer. Real Estate presents you with a huge opportunity to diversify your portfolio. By diversifying your portfolio through real estate, you mitigate risk because property investment spreads risk to optimise returns. By introducing property into your existing business ventures, you ensure resilience in the face of market fluctuations.

2. Business Synergies and Opportunities:

Investing in properties can create synergies with existing business ventures and unlock opportunities for growth and expansion.

For example:

Commercial properties can serve as strategic locations for retail outlets or corporate offices. Residential rentals can cater to employees or clientele seeking accommodation.

Properties like the Zion Road Residences are an investor’s delight, considering they serve both residential and commercial needs.

3. Leverage and collateral:

“I’m expecting mortgage rates to be a bit less volatile in 2024….” 

Zillow chief economist Skylar Olsen

Property ownership will provide you with leverage and collateral. This will help you access additional financing for expansion or investment opportunities. The equity built up in real estate assets can be tapped into through refinancing or secured loans, providing entrepreneurs with the capital needed to fuel growth.

4. Tangible asset/Legacy building:

“Don’t wait to buy real estate. Buy real estate and wait.”

– Will Rogers, actor

Unlike stocks or bonds, real estate represents a tangible asset that entrepreneurs can see, touch, and control. Beyond financial benefits, property ownership offers a sense of security and permanence that resonates with many business owners. Moreover, property investment enables entrepreneurs to build a lasting legacy for future generations.

5. Passive income and lifestyle freedom:

“Real Estate provides the highest returns, the greatest values, and the least risk.”

 – Armstrong Williams, Entrepreneur and Author

With rental properties, business owners can earn income without the need for active involvement. Allowing them to focus on other aspects of their businesses, or to enjoy leisure pursuits while their investments work for them.

 6. Wealth accumulation through appreciation:

 “A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.”

— Barbara Corcoran, real estate investor

The potential for property appreciation presents a lucrative avenue for long-term wealth accumulation. Over time, real estate values tend to increase. It presents you as an entrepreneur with a reliable source of capital growth. Whether a commercial or residential property, the appreciation can serve as leverage for business expansion or personal financial goals.

7. Philanthropic endeavours and charitable giving:

Real estate investments provide a platform to pursue philanthropic endeavours and charitable giving initiatives. By donating properties or establishing charitable trusts, business owners can support causes they are passionate about. This may include affordable housing, education, healthcare, or environmental conservation. Such acts leave a lasting legacy of social impact and philanthropy.

8. Tax advantages:

Owning real estate comes with tax benefits that can significantly impact the bottom line for entrepreneurs. Deductions for mortgage interest, depreciation, and property expenses can lower taxable income. This can afford you to keep more of your hard-earned money. By leveraging these tax incentives, you can optimise your financial strategies and enhance overall wealth accumulation.

 9. Technological integration and smart property solutions:

Property investments offer entrepreneurs opportunities to integrate technology and innovation into real estate assets. This can be  achieved by deploying smart property solutions such as;

  • IoT sensors
  • Energy management systems or;
  • Blockchain-based property management platforms.

Business owners can optimise operational efficiency, enhance tenant experience, and future-proof their investments.

10. Inflation hedge:

According to Statista, global inflation has gone up 8% as of 2022. Despite predictions of a possible drop to 5% by 2028, a safety net is essential.

This safety net is property!

It’s common knowledge that property values and rental income tend to rise with inflation. True to this, we’ve seen a 90% rise over the last decade. According to Zillow, we’ll likely see another 3.1% increase within the year. This ‘glitch’ creates a sure way to preserve the value of investments over time. To safeguard your wealth against the impacts of inflation, real estate provides long-term protection and stability.

11. Branding and marketing opportunities:

Property ownership can offer unique branding and marketing opportunities. By acquiring iconic or historic properties, owners can leverage their unique aesthetic or heritage. This, in turn, can enhance brand visibility and differentiate themselves in the market.

12. Community engagement and social impact:

Real estate investments provide a platform to engage with local communities and drive positive social impact. By revitalising neglected properties or investing in affordable housing initiatives, business owners can upcycle neighbourhoods. Such endeavours will encourage client goodwill and strengthen brand loyalty.

13. Artistic and cultural preservation:

“Buy land, they’re not making it anymore.”

–  Mark Twain, writer and humorist

Properties with a historic significance will allow you to contribute to artistic and cultural preservation efforts. Restoring historic buildings or supporting local arts communities enriches the cultural fabric of their communities. This, in turn, embeds such a brand further into the community and leaves a lasting legacy.

14. Economic development initiatives:

Property investments enable entrepreneurs to participate in collaborative economic development initiatives and public-private partnerships. This is accomplished by aligning with local governments, community organisations, and economic development agencies. Business owners can catalyse urban revitalisation projects, stimulate job creation, and drive economic prosperity in underserved areas.


Incorporating property investment into the entrepreneurial journey offers a myriad of benefits. You can enhance financial security, diversify portfolios, and build long-term wealth just by seizing opportunities it presents. As a business owner, you can unlock new avenues of growth and stability on your path to entrepreneurial success.

Remember: it’s always opportunity time in the world of property investment.

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