A new report published Thursday by WPP and Kantar has revealed that the value of the world’s top retail brands has grown 12% to $1.5trn in the past year.
The third annual BrandZTM report provides an indication of the brands that are most likely to prevail in a post-coronavirus market and uses valuations data incorporating stock price performance from April 2020 to reflect the impact of COVID-19.
Retailers who are able to demonstrate agile and innovative actions that are making a difference to the lives of people confined to their homes and are maintain their visibility are best-placed for a faster recovery.
Graham Staplehurst, Global Strategy Director for BrandZ at Kantar, said: “Brand value isn’t just determined by financial performance, but also by reputation in the eyes of consumers. How retailers behave now in terms of helping people through the crisis, as well as the way in which they treat their staff and whether they comply with government and health advice, will be important to their survival.”
| Rank 2020 | Brand | Brand value 2020 ($bn) |
| 1 | Amazon | 415.9 |
| 2 | Alibaba | 152.5 |
| 3 | McDonald’s | 129.3 |
| 4 | The Home Depot | 57.6 |
| 5 | Louis Vuitton | 51.8 |
| 6 | Nike | 50.0 |
| 7 | Starbucks | 47.8 |
| 8 | Walmart | 45.8 |
| 9 | Chanel | 36.1 |
| 10 | Hermès | 33.0 |