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Ofcom bans Saudi Arabia TV ad

by LLB Reporter
29th Aug 18 10:29 am

UK regulator Ofcom has banned a television advert for Saudi Arabia for breaching Britain’s laws against political advertising.

The ad’s voiceover had stated: “Things are undoubtedly changing in Saudi Arabia. Economy and daily life are shifting quickly. Saudi women have been allowed to drive and cinemas are set to open again this year, after a 35-year ban. The entertainment sector is bracing itself for a new era – one of concerts and cultural events. The Kingdom is reducing its reliance on oil by investing in various projects to achieve the 2030 vision of turning Saudi Arabia into a hub connecting three continents…”

The regulator has concluded that the “broadcast of the advertisement was intended to influence public opinion in the UK on matters of public controversy”.

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