Mercedes-Benz is set to unveil its electric SUV today at a launch event in Stockholm, Sweden.
The Mercedes EQC is the first production model under the carmaker’s electric EQ sub-brand and will be released on the market in 2019.
They had released a teaser trailer of the model on Sunday. Watch here:
Electric now has a Mercedes! On September 4th, we will present our first all-electric Mercedes-Benz model of our new EQ brand. #switchtoEQ pic.twitter.com/k0WSIvbier
— Mercedes-Benz (@MercedesBenz) September 2, 2018
“While Tesla currently has a strong hold on the luxury electric market, I don’t think this will be the case after the arrival of the German premium offerings,” Wajih Hossenally, an automotive powertrain analyst with IHS Markit told media.
“Tesla has virtually zero competition – but this will change from 2019 onwards.”
Meanwhile, billionaire James Dyson has also outlined plans to build new testing facilities and invest another £116m to develop electric cars by 2020.