Home Business NewsBusinessMary Portas pilots: Lessons from the revamp of Croydon's struggling Old Town

Mary Portas pilots: Lessons from the revamp of Croydon's struggling Old Town

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17th May 13 11:20 am

Quick tips to help high-street retailers

This article is brought to you in partnership with Shopfitting Warehouse

The high street is in chaos. More than 25,000 shops have closed in the last 10 years and big names have been brought down. According to Londonโ€™s leading retail consultant and television personality, Mary Portas, who the government has turned to for solutions, the high streets could disappear forever if urgent action is not taken.

Her independent enquiry, dubbed โ€˜The Portas Reviewโ€™, sets out 28 recommendations for strengthening Britainโ€™s high streets which include establishing a โ€˜National Market Dayโ€™ where budding entrepreneurs can have a go at opening their own market stall, revamping shop fronts and putting in place โ€˜Town Teamsโ€™ which will manage operations on each townโ€™s high street.

In Portasโ€™s opinion, high streets should be โ€˜attractive, accessible and safeโ€™. Twelve town centres, including Croydon, in Greater London were been selected to be transformed, in order to pilot the recommendations of the Portas Review.

Croydonโ€™s Old Town has been awarded ยฃ100,000 to spend on new schemes; one focus will be on increasing the variety of stalls on Croydonโ€™s Surrey Street market and shops will be encouraged and supported to give their appearanceโ€™s a makeover.

Top tips for Portas-style success

If youโ€™re a retailer and want to make sure your establishment doesnโ€™t go the same way as the one in seven on the High Street which are empty units, there are a few things you can do. Even if you are not in an area affected by Portasโ€™s scheme, following a few simple principles will help you to win the battle for survival:

Build a relationship with your community: Portas believes that high streets are an important part of pulling people together so make your shop part of this. Take part in local and trade events to build strong links with suppliers, customers and colleagues. Check out major UK event listings here.

Donโ€™t under-estimate the power of visual merchandising: According to Mary Portas, it is very important to โ€˜create a pleasing and exciting visual experienceโ€™ in your shop. This doesnโ€™t even have to be expensive; just giving your fixtures and fittings a rethink can work wonders: Shop Fitting Warehouse offer a range of customer friendly clothes rails and even chrome shelving which will help to display products which seem upmarket at a fairly low cost, โ€˜Pile it high, sell it cheapโ€™ is no longer the way to go.

Find out what others think: A fresh pair of eyes might see things that need improvement in your shop that you will miss. Consider doing a customer questionnaire before making rash decisions, ask customers what they think and then act on their feedback. After all, itโ€™s their opinion that really counts.

For more information about whatโ€™s will be happening Croydon, other Portas Pilot towns and on high streets across the country read the governmentโ€™s full policy report on improving high streets and town centres online now.ย 

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