Quick tips to help high-street retailers
This article is brought to you in partnership with Shopfitting Warehouse
The high street is in chaos. More than 25,000 shops have closed in the last 10 years and big names have been brought down. According to Londonโs leading retail consultant and television personality, Mary Portas, who the government has turned to for solutions, the high streets could disappear forever if urgent action is not taken.
Her independent enquiry, dubbed โThe Portas Reviewโ, sets out 28 recommendations for strengthening Britainโs high streets which include establishing a โNational Market Dayโ where budding entrepreneurs can have a go at opening their own market stall, revamping shop fronts and putting in place โTown Teamsโ which will manage operations on each townโs high street.
In Portasโs opinion, high streets should be โattractive, accessible and safeโ. Twelve town centres, including Croydon, in Greater London were been selected to be transformed, in order to pilot the recommendations of the Portas Review.
Croydonโs Old Town has been awarded ยฃ100,000 to spend on new schemes; one focus will be on increasing the variety of stalls on Croydonโs Surrey Street market and shops will be encouraged and supported to give their appearanceโs a makeover.
Top tips for Portas-style success
If youโre a retailer and want to make sure your establishment doesnโt go the same way as the one in seven on the High Street which are empty units, there are a few things you can do. Even if you are not in an area affected by Portasโs scheme, following a few simple principles will help you to win the battle for survival:
Build a relationship with your community: Portas believes that high streets are an important part of pulling people together so make your shop part of this. Take part in local and trade events to build strong links with suppliers, customers and colleagues. Check out major UK event listings here.
Donโt under-estimate the power of visual merchandising: According to Mary Portas, it is very important to โcreate a pleasing and exciting visual experienceโ in your shop. This doesnโt even have to be expensive; just giving your fixtures and fittings a rethink can work wonders: Shop Fitting Warehouse offer a range of customer friendly clothes rails and even chrome shelving which will help to display products which seem upmarket at a fairly low cost, โPile it high, sell it cheapโ is no longer the way to go.
Find out what others think: A fresh pair of eyes might see things that need improvement in your shop that you will miss. Consider doing a customer questionnaire before making rash decisions, ask customers what they think and then act on their feedback. After all, itโs their opinion that really counts.
For more information about whatโs will be happening Croydon, other Portas Pilot towns and on high streets across the country read the governmentโs full policy report on improving high streets and town centres online now.ย
More for you:
Register for our free newsletter
For up-to-the-minute insights, news and gossip for London professionals and business leaders
The London Business Summit: Thriving in London, Tuesday 25 June 2013
Discover opportunity, explore innovation, drive long-term profitsย
Speakers include Martha Lane Fox, Alastair Lukies, Julie Meyer, Mike Butcher, Jo Valentine and many more.
READ ONLINE NOW: Securing Britainโs Future
How Londonโs business leaders would safeguard our economic future
Boris Johnson, Martha Lane Fox, Doug Richard, Xavier Rolet and more than 25 other CEOs and entrepreneurs share their insights.
Leave a Comment