Lord Alan Sugar has pointed his “You’re fired” finger towards Daily Mail editor Paul Dacre for running an article about Labour leader Ed Miliband’s father being the “man who hated Britian”.
In fact, Lord Sugar is so mad that he created his very own hashtag for it: #firedacre.
Lord Rothermere major shareholder of the Daily Mail must fire Paul Dacre #firedacre
— Lord Sugar (@Lord_Sugar) October 4, 2013
The Amshold boss yesterday called for companies to pull adverts from the Daily Mail saying that “a special ilk of people” work at the paper, and that they had “gone too far this time”.
“Advertisers, of course, are the lifeblood of the Daily Mail as they are for any newspaper, and it’s entirely up to them to take a moral stance on this.
“I would urge them just as a punishment, to actually pull their advertising next week and the week after, just perhaps temporarily, to show them what will happen. To stand up and show them what would happen when their revenue, which is really all they’re interested in, is taken away from them,” he added.
You need to read:
Did your dad hate Britain? Twitter reactions to Daily Mail’s macabre Miliband piece
Pull your adverts from Daily Mail, Lord Sugar tells companies
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