Continuous business growth is no easy matter. That goes doubly for rapid, sustainable growth โ which is why itโs crucial to take a close look at companies that can pull it off.
One of those companies is Kaizen Gaming.
Kaizen Gaming is the GameTech company behind the online sports betting and gaming brand, Betano.ย It focuses on responsible online gaming and offers Sportsbook, Live Betting and Casino services, as well as other gaming features, including virtuals, fantasy games depending on local marketsโ regulations.
Letโs dive in and explore the growth Kaizen enjoyed in 2024.
Entering new markets
Kaizen doesnโt stand still. As a company, itโs focused on growth and expansion.
In just the past year, Kaizen expanded into five new markets in two different continents: Mexico, Argentina, the UK, Denmark, and Colombia. This is all part of its ambitious goal of operating in 26 markets by 2026. Right now, Kaizen Gaming is active in 18 markets in total, putting it significantly closer to reaching that goal.
Achieving measurable growth
Except for the number of markets where the company currently operates, there are multiple other indicators of the companyโs growth. One of them is the recognition it has received in the form of awards and certifications.
2024 in awards at Kaizen
In 2024, Kaizen Gaming was named Operator of the Year by two highly respected award bodies in the online gambling industry: the SBC Awards in September and the EGR Operator Awards in October. Notably, at the 2024 EGR Operator Awards, Kaizen Gaming won at total of seven award categories. Additionally, the company achieved double success at the SBC Awards Latinoamerica 2024 in October, winning Brazilian Market Entrant of the Year and Marketing Campaign of the Year.
Beyond industry distinction, they were also ranked among Fortuneโs 100 Best Companies to Work For In Europe this year.
Becoming an industry leader
According to data provided from H2 Gambling Capital, published in a white paper in September 2024, Betano, leads Brazilโs online betting market with a 23% market share, followed by Bet365 at 20%. Another survey by Env Media last July, which focused on the top 20 betting brands in Brazil โ including Bet365 and Betfair among others โ found that Betano is the most recognizable and trusted betting brand in the country. At the close of 2024, Betano was issued Brazilโs first official online betting licence.
Betano is a market leader in other countries too. In Portugal, where Betano is a sponsor of all the โBig Threeโ โ FC Porto, Sporting CP and S.L. Benfica โ it ranks as the countryโs top online gambling website, according to web traffic analysis by similarweb.
Sponsoring cups
Additionally, Betano was the official global sponsor of the UEFA Euro 2024, as well as the CONMEBOL Copa America 2024. This was the first time a GameTech company has been able to claim as much. Moreover, in August the company was also announced as the official global betting partner of the UEFA Europa League and UEFA Conference League, succeeding bwin.
Looking to the future
As great as a year of explosive growth is, Kaizen Gaming will have to prove that itโs more than a temporary trend for them. That way, they can ensure that growth is part of their companyโs DNA, not a lucky streak.
Time will tell whether Kaizen meets their goal of operating in 26 countries by 2026. If so, that growth trajectory will be an example to follow.
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