Home Business Insights & Advice iGaming: Starting a software business and the mistakes you should avoid

iGaming: Starting a software business and the mistakes you should avoid

by Sarah Dunsby
22nd Apr 24 5:16 pm

The Gaming Software refers to all the acts and tasks that fall under the umbrella of online gaming, ranging from casino games and platforms to betting on sports events. Over the past few years, it has become more appealing among connoisseurs due to its convenience and accessibility, both of whom received a boost during the days of the pandemic when a lot of activities and processes became entirely digitised. There’s also the fact that the world of iGaming has found common ground with several other technologies, including the blockchain, crypto, the metaverse, VR, and augmented reality, and it makes sense why it would draw engagement rates in such large numbers.

Since the industry is gaining so much recognition, you might have considered developing a startup in this sector. To do so, you need to ensure that your services are compliant and secure, as you’ll have to navigate regulations and guidelines that are specific to the country or region where your business will be located.


First and foremost, you need to establish the jurisdiction from where you will operate. Several countries, such as Singapore, Qatar, the UAE, Cambodia, and North Korea, have blocked all access to iGaming platforms. Among the nations that permit gambling are Hungary, Greece, the UK, Ireland, Switzerland (as long as you obtain a Swiss licence), Lithuania, Latvia, and Monaco. Since these nations have specific legislation and regulations pertaining to the sector, possible abuses or illicit activities are entirely avoided.

Platform providers

The platform you choose will be fundamental for the success of your business and allow you to attract betting partners from among the biggest names in the industry. You’re also more likely to work with companies from all over the world and have the possibility to expand into additional niches such as horse racing and live, interactive, or virtual games. You can only start looking for a provider after you’ve received the official licensing that allows you to operate your enterprise. You must do your research into which platform would be best for you depending on the games you want to provide, as well as the functionality and features you want to focus on.

Therefore, whether you want to focus on live streaming, ensure simple registration, guarantee swift live betting, or host a wide range of sports, you will have to look for the best options that can support your endeavours.


Since the world of iGaming is entirely digital, you must also work with a gaming software supplier that allows you to meet the demands of a growing business in a competitive environment. There are several solutions you can choose from depending on your needs, including:

  • BetConstruct: Based on the standard characteristics of an iGaming platform but with the added bonus of using and integrating cryptocurrencies in the process to allow for several payment options and the creation of collections, BetConstruct is an award-winning developer of gaming solutions.
  • White Label: This easy-to-launch solution can integrate most gaming and betting products as well as more than 500 payment methods.
  • Turnkey: The best option according to many operators, this is a solution that offers many market-leading products, a robust back office, and significant selections of games to choose from, all assembled in the ready-to-use package.
  • API: API solutions were designed with existing operators in mind, as they allow them to integrate betting and gaming into their existing systems. The incorporation becomes fully streamlined, and the offerings are cutting-edge so that newcomers in the field won’t feel like they must run to catch up with the competitors and sacrifice quality for speed.


When you’re just getting started in a new business sector, you need all the help you can get to stand out from the rest and make sure you’re visible. Otherwise, clients are unlikely to take notice of you, and your business will remain unprofitable. Affiliates are business partners that are officially connected to larger companies or are direct members of them. They can generate traffic for your corporation, as well as let you in on some industry secrets that can help you achieve more successful business outcomes.

Since the affiliates have been in business for longer and have a multifaceted perspective on the industry, they can also influence your marketing strategy through blog posts, reviews, and bonuses. They are more likely to be familiar with trends in the environment and be able to anticipate periods of growth or decline, how long they’re likely to last, and which strategies you should adopt to navigate them safely and securely.


The issue of the finances is often overlooked due to the anticipation and excitement that comes with launching a business. You must decide on a budget beforehand and a realistic date for when you can go live. There are several factors that will influence these decisions, including the licence you will opt for and can obtain. Depending on the situation, the number of games you can display might be limited in the beginning, but don’t let that discourage you. The most important thing is to start somewhere, and you can then build your way up as your business prospers.

But your finances aren’t critical just in the beginning. They matter for how you run your business in the long run as well since you’ll have to learn the best strategies to manage an influx of new clients and transactions, as well as the intricacies of an expanding company. You should consider getting professional help in regard to compliance, renewals, filings and reporting, as these regulatory matters are serious and must be handled by someone with expert knowledge on the matter.

Having an iGaming company takes considerable work and effort, and there are several different factors you need to take into account. Don’t disregard the importance of compliance and making sure that everything is in order. It’s the only way to provide a safe environment for your customers and guarantee business growth over the long term. Aside from that, all you need is a bit of luck, and you’re ready to go.

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