Many people are now looking into ways to make money through online businesses. It’s no coincidence that the most successful of these people are those that merge their creative passion into it! So if you’re looking to join these ranks, a wonderful way of doing so is by selling your clothes online! This can be clothes you’ve hand-made like popgear do, or drop-shipped from another store.
Either way selling clothes online does present a few unique challenges that most items don’t have. More than anything, is the fact potential customers want to try on the clothes they may buy, and get a feel for the fabric and fit. After all, they’ll be wearing these clothes and will want to make sure they work well for them! So here are two important tips we think will help you out on your new journey:
Picking the right sales platform
Making sure you pick the right platform is very important. People shopping online now know generally what to expect depending on where they’re shopping.
If they’re shopping on Amazon, they know they’ll be receiving fairly popular manufactured goods, but nothing really unique or hand-made. If they’re on eBay, they know they’ll be shopping for second-hand goods, or the occasional rare find, but again, nothing unique. Even if they do find unique items from small businesses, it’s obvious these sellers haven’t put a real effort into marketing their business online.
This is why we believe building your own storefront on Shopify is the best way to go. You have full creative control over how your shop will look, be in charge of all your pricing and generally, have a much greater degree of control. This will enable you to build a brand, and eventually, customer loyalty.
Putting people before profits
Another reason why some businesses fail and others excel, is providing value to their customers and building trust. Consumers know when a company is just trying them for another angle to make money. Those businesses that really engage with their customers, encouraging feedback on products, holding giveaways and creating rewards for engagement, build communities.
Make sure to develop as close a relationship as you can with your customers, even if its through your own personal appearance on social media, Instagram and Youtube. Consumers especially love a genuine story behind the company they’re buying from, as it helps them feel good that they’re supporting a real person on the other end and putting money back into the community!
Branding and marketing
Finally, the last important piece of the puzzle is getting your branding right. Know what your vision and values are. Ask yourself some questions: Why do you want to sell clothes specifically? Why do you use the materials you use? Where does the style you create come from?
The answers to these questions will help you build the foundational spirit of your business, and this is what will help you create your branding and design.
When you have your branding, the marketing comes down to merging this, with your target audience. How can you best get your message across to each of your customers, and remember, “the medium is the message”! You’ll perform very different outreach on Youtube, to Twitter, to Instagram, to other!
We hope this guide has helped you on your journey to selling clothes online!