Home Insights & Advice How the card machine is disrupting payments acceptance at local marketplaces

How the card machine is disrupting payments acceptance at local marketplaces

by John Saunders
7th Dec 21 5:17 pm

Have you ever wondered what kind of devices most businesses and merchants use to process your payments? Or what about their prominence in today’s marketplaces? Well, the card payment machine, also known as a POS (Point of Sale) machine, has been playing a major role in payment transactions made these days. Let’s take a closer look to understand what it is and how it functions.

A card payment machine is a device that reads prepaid, credit and debit cards as well as NFC wearables and mobile wallets and processes and completes transactions such as sales made at a point of sale. Card machines are pieces of hardware that have built-in technology that allows them to capture data from a payment card to accept payments. The data held on the chip card or magnetic stripe of a debit or credit card is read with the help of this machine. These types of payment transactions using the card machine are especially beneficial. It doesn’t affect you whether you’re shopping online or in a hurry at a store. Card machines are used to make payment transactions and this has proven to be beneficial to individuals as well as merchants.

Card payment machines are becoming prominent in today’s local market

Power of convenience

Prepaid, debit and credit cards give you purchasing power in stores, online, over the phone and internationally. Many credit cards, such as Visa and Mastercard, are accepted almost everywhere. One challenge is at local marketplaces where consumers do not use cards and prefer cash whenever any purchase is finalised. But at the same time, we have seen that people nowadays do not favour buying goods using cash, owing to its perceived lack of hygiene and the increased convenience that card payments offer. Instead, they choose card transactions as these have gotten swifter and smoother over time.

Easy training of staff

Local shop owners can teach their employees about card payment processing in technical and administrative aspects in addition to fraud prevention techniques. The shop personnel needs to know everything there is to know about the product they are completing their money transactions with, and they will strive to avoid problematic transactions as much as possible.

Increased portability

The card payment machine can offer affordable payment acceptance options through portable devices. Portability is key for local marketplaces as these can be regular, fixed, seasonal or pop-up, which means the need to manoeuvre and take the device with you wherever you go, wherever that location may be. No need for additional hardware or cables. However, a portable card reader also comes with a data SIM card, because it needs Internet connection to contact the issuing and acquiring providers that are involved in the payment acceptance process.

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