Home Business Insights & Advice Getting a production company off the ground in thirty days

Getting a production company off the ground in thirty days

by Ryan Donaldson
17th Aug 21 4:17 pm

If you’re thinking of starting a video production company, then this post is going to be perfect for you. It’ll walk you through everything you need to know about equipment, getting clients, and branding your production company. We will also answer questions like how much does a professional website cost? What type of cameras should I buy? What kind of software should I use for editing videos? And finally, we’ll share some helpful tips to get you started today!

What type of cameras should I buy?

There are many different types of cameras which you can use for video production: there’s the DSLR (digital single-lens reflex) camera popular among professionals and hobbyists who want control over their pictures; mirrorless cameras that don’t produce as much shake or noise during filming because they’re smaller than SLRs and have an electronic viewfinder instead of a traditional one; high-end cinema digital movie-making equipment like RED Cameras with the ability to capture vibrant colour detail and more dynamic range. To find the camera that is right for you, you need to set clear goals as to what your production company will be doing and find the camera that meets that set of expectations.

The first thing to ask yourself is this: What is the purpose of the shoot? Are you trying to capture a high-quality HD (1080p) video, or do you require your camera to film in 4K (4 times higher than HD)? If shooting for an online audience, will most viewers watch on mobile devices and therefore want a lower resolution? The resolution of a camera determines how much information it records about an image. Lower-resolution cameras record less information than higher-end ones and don’t look crisp when blown up on a screen. Although newer DSLRs can shoot in 4K, most video production companies still use older models to capture video footage because they have a larger sensor, the image stabilisation feature is cheaper and more easily controlled.

The second thing to ask yourself: What do I want my production videos to look like? There are different qualities associated with camera types based on their design. For example, DSLRs have large sensors that produce a shallow depth of field and allow for more flexibility when shooting in low light conditions. These cameras are ideal for people trying to do cinematic shots or who want a more artistic look. On the other hand, Mirrorless offers smaller sensors that can be invaluable for videos shot in bright light environments because they have faster, silent focusing systems and produce less noise than their SLR counterparts.

What type of software should I use for editing videos?

Some video production companies have their in-house editors, but if you don’t want to spend the time or money on that and want something basic, there are many free options out there like Adobe Elements which is a great place to start with its easy interface and powerful features. Suppose you’re looking for more professional-level products such as Final Cut Pro X or Adobe Premiere Pro with advanced colour correction tools. It all depends on what kind of content you plan on creating: short clips, long-form projects, etc. Adobe Rush is another excellent app that is perfect for editing on the go from your mobile device.

How do I get clients looking for video production?

Before creating a video production company you may want to think about how to get clients for video production. Make sure you think about whether there is enough demand in your area. Generally, the easiest way to get clients is by networking with other companies and sending them your résumé and portfolio. You can also try reaching out on social media platforms like Twitter or Facebook, where you might find potential customers looking for a video production company in their area. Another option is to register at sites like Indeed and Craigslist or put up posts on social media accounts for your company.

Don’t forget to polish your résumé and portfolio. You need to be able to show off your best work, whether that’s the videos you’ve created for other companies or the demo reel you make while you are starting. Keep in mind that if you’re an independent company without a lot of experience or work under your belt, potential clients may be more hesitant.

How essential is brand identity across all platforms?

Branding includes creating a professional website or landing page where people can find out more about your company, logo design, and whether you want to be active on social media. The good news is that there are many different options for video production companies when it comes to websites: WordPress offers an infinite amount of templates which means you can create something custom; Squarespace will provide you with pre-designed themes, so all you need to do is upload content (but think hard about what kind of content before making this decision); Wix and SquareSpace also provides DIY and pay per month packages depending on your needs. A domain name registration typically costs $12-$14, but you can find cheaper alternatives like GoDaddy if you’re looking for a more affordable option. 

There you have it! This article gives you the lowdown on everything you need to know on how to start a video production company. Remember that it is always good to invest in quality equipment, software, and a website from the start, as this will allow you to have the best chance of success down the line. A video production company needs all the tools necessary to create high-quality content with potential customers in mind: websites or landing pages where people can find out more information about their products; technology that give them an edge over competitors; and slick design for brand identity across all platforms that they’re active on so that consumers know who they are when searching online. Starting a production company can be a daunting task, but it doesn’t have to be.

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