Home Business Insights & Advice Digital inclusivity: The impact of WCAG compliance on businesses

Digital inclusivity: The impact of WCAG compliance on businesses

by Sarah Dunsby
20th Aug 23 10:20 pm

In today’s digital landscape, where online presence is pivotal to business success, ensuring that your digital platforms are accessible to everyone is no longer just a moral obligation, but a strategic imperative. This is where the Web Content Accessibility Guidelines (WCAG) step in, offering a roadmap for creating online experiences that cater to all users, regardless of their abilities. In this article, we’ll delve into what WCAG 2.2 compliance entails and why it’s not just a legal requirement, but also a boon for businesses aiming to thrive in an increasingly diverse and inclusive digital world.

What is WCAG compliance?

At its core, the WCAG helps web developers and content creators with making content and platforms accessible to everyone, including individuals with disabilities. These disabilities can encompass a wide range of conditions – from visual impairments and hearing loss to cognitive and motor disabilities. The latest version of the guidelines, WCAG 2.2, provide an updated set of principles, success criteria, and techniques that, when followed, ensure that websites, applications, and digital content are perceivable, operable, understandable, and robust for all users.

The legal and ethical imperative of WCAG compliance

While it’s crucial to recognize that WCAG compliance is a moral obligation to ensure equal access to digital content, it’s equally important to understand the legal implications. Many countries have used the WCAG as the basis for their accessibility laws, and non-compliance can result in significant legal and financial repercussions. Avoiding these pitfalls is not only a matter of avoiding legal penalties but also upholding your business’s reputation as a socially responsible and inclusive entity.

A wider customer base

One of the most compelling reasons for businesses to prioritize WCAG compliance is the potential to tap into a larger customer base. According to the World Health Organization, approximately 15% of the world’s population lives with some form of disability. By implementing WCAG guidelines, you’re opening your business to this sizable audience. Moreover, providing an accessible experience sends a strong message that your business values diversity and is committed to catering to all customers’ needs.

Better search engine rankings

Surprisingly, WCAG compliance can also boost your search engine optimization (SEO) efforts. Search engines like Google consider accessibility factors, such as headings and subheadings, image alt text, and multimedia content captions and subtitles,  when ranking websites. By adhering to WCAG guidelines, you enhance your website’s user experience, reduce bounce rates, and increase engagement – all factors that contribute to better search engine rankings. This means that investing in accessibility isn’t just about reaching more users directly but also indirectly through improved online visibility.

Enhanced brand reputation

In the age of social media and interconnectedness, brand reputation is more fragile than ever. Demonstrating a commitment to accessibility through WCAG compliance can significantly enhance your brand’s reputation. People appreciate and share businesses that prioritize inclusivity, and positive word-of-mouth can lead to increased customer loyalty and trust.Long-term cost savings

Investing in WCAG compliance might seem like an additional expense, but it’s important to view it as a smart long-term investment. While implementing accessibility features might require upfront resources, the benefits far outweigh the costs. Implementing inclusive design principles, including accessibility improvements, often leads to a streamlined user experience that benefits everyone, not just those with disabilities. Additionally, addressing accessibility issues during the development phase is more cost-effective than retroactively making changes once problems arise.

Steps towards WCAG compliance

To embark on the journey towards WCAG compliance, start by familiarizing yourself with the guidelines and principles outlined by WCAG. These guidelines are organized into three levels of conformance: A, AA, and AAA, with AA being the most commonly targeted level. Conducting an accessibility audit of your digital platforms is a crucial step to identify gaps and areas for improvement. Collaborate with web developers, designers, and content creators to implement the necessary changes, ensuring that your online presence aligns with WCAG principles.

Start your journey towards WCAG compliance today

In an era where digital inclusivity is not just an option but a necessity, WCAG compliance stands as a pivotal aspect of any business’s digital strategy. It’s not merely about avoiding legal entanglements but about embracing a commitment to inclusivity, diversity, and user experience. By making your digital platforms accessible to everyone, you’re not only fulfilling a social responsibility but also unlocking the potential for business growth, enhanced reputation, and a more inclusive digital world. So, why wait? Take the first steps towards WCAG compliance today and build a brighter, more accessible future for your business.

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