Brewery has ‘busiest ever day’ with home deliveries due to coronavirus

Loddon Brewery in Reading lost 80% of their income after the Prime Minister warned people to stay away from pubs and restaurants.

Marketing manager Dan Hearn told the PA news agency: “We haven’t had a single trade order since Tuesday.

“We normally do takeaway beer, but that was about 20% of our business. But we had to change that overnight.

“We really didn’t have the infrastructure, but we pulled in everyone – our head brewer is answering the phones, our assistant brewer is out driving the van.

“It’s kind of an all-hands-on-pump situation, our sales manager is out delivering direct to the customer.”

He added, “We can’t physically do much more – we’ve got five vans and cars out on the road today delivering. We’re only a team of eight.

“We physically can’t deliver any more than we are and the orders are still coming, so if we’re here until midnight tonight delivering then we’re here until midnight. It is just what we’ve got to do because it’s our only option.

“But it’s a lovely problem to have.”