Storm in a beer mug?
Craft beer chain BrewDog has been slammed for producing an advert “offensive” to the LGBT community.
Called “Don’t Make Us Do This”, the video features BrewDog co-founders James Watt and Martin Dickie asking people to become investors in the company.
Over 8,000 people have signed a petition calling on the company to remove the advert.
The petition says: “Mocking trans women, sex workers and homeless people and that by doing so – is not punk or ethic.
Watt has hit out at claims that the advert is “transphobic”.
In a statement to The Drum, he said: “The video we created was to launch the CrowdCube aspect of Equity for Punks and was made in the spirit of fun and sending ourselves up – it’s a shame that some people have taken offence where none was intended.
“We have a history of supporting and championing the LGBT community, and will continue doing so… watch this space.”
People took to Twitter to slam the advert:
@BrewDogJames don’t know if you care or not, but i won’t be buying your beer until you take down #dontmakeusdothisand apologise for it.
— E. A. (@foleynotrose) September 7, 2015
@brewdog, you just lost me as a customer. #dontmakeusdothis
— George (@FruFruMcNeal) September 3, 2015
eww. @brewdog’s #DontMakeUsDoThisvideo is icky. plenty of good craft beer out there that doesn’t mock homelessness or trans people.
— E. A. (@foleynotrose) September 3, 2015
#DontMakeUsDoThisis @brewdog’s new, vile, homelessness and sex worker and trans woman mocking fundraising campaign. ugh.
— ✨Penny No Fucks✨ (@lobsterpot_) September 2, 2015
Wow @brewdog, mocking #trans people, #sexworkersand #homelesspeople all in one video? Not punk, and not ethical. #dontmakeusdothis
— Beth Granter (@bethgranter) September 1, 2015
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