BrewDog’s “transphobic” advert causes outrage. Take a look at some angry responses

Storm in a beer mug?

Craft beer chain BrewDog has been slammed for producing an advert “offensive” to the LGBT community.

Called “Don’t Make Us Do This”, the video features BrewDog co-founders James Watt and Martin Dickie asking people to become investors in the company.

Over 8,000 people have signed a petition calling on the company to remove the advert.

The petition says: “Mocking trans women, sex workers and homeless people and that by doing so – is not punk or ethic.

Watt has hit out at claims that the advert is “transphobic”.

In a statement to The Drum, he said: “The video we created was to launch the CrowdCube aspect of Equity for Punks and was made in the spirit of fun and sending ourselves up – it’s a shame that some people have taken offence where none was intended.

“We have a history of supporting and championing the LGBT community, and will continue doing so… watch this space.”

People took to Twitter to slam the advert:

@BrewDogJames don’t know if you care or not, but i won’t be buying your beer until you take down #dontmakeusdothisand apologise for it.

— E. A. (@foleynotrose) September 7, 2015

 

@brewdog, you just lost me as a customer. #dontmakeusdothis

— George (@FruFruMcNeal) September 3, 2015

 

eww. @brewdog’s #DontMakeUsDoThisvideo is icky. plenty of good craft beer out there that doesn’t mock homelessness or trans people.

— E. A. (@foleynotrose) September 3, 2015

 

#DontMakeUsDoThisis @brewdog’s new, vile, homelessness and sex worker and trans woman mocking fundraising campaign. ugh.

— ✨Penny No Fucks✨ (@lobsterpot_) September 2, 2015

 

Wow @brewdog, mocking #trans people, #sexworkersand #homelesspeople all in one video? Not punk, and not ethical. #dontmakeusdothis

— Beth Granter (@bethgranter) September 1, 2015

 

 

NOW READ: