Storm in a beer mug?
Craft beer chain BrewDog has been slammed for producing an advert “offensive” to the LGBT community.
Called “Don’t Make Us Do This”, the video features BrewDog co-founders James Watt and Martin Dickie asking people to become investors in the company.
Over 8,000 people have signed a petition calling on the company to remove the advert.
The petition says: “Mocking trans women, sex workers and homeless people and that by doing so – is not punk or ethic.
Watt has hit out at claims that the advert is “transphobic”.
In a statement to The Drum, he said: “The video we created was to launch the CrowdCube aspect of Equity for Punks and was made in the spirit of fun and sending ourselves up – it’s a shame that some people have taken offence where none was intended.
“We have a history of supporting and championing the LGBT community, and will continue doing so… watch this space.”
People took to Twitter to slam the advert:
— E. A. (@foleynotrose) September 7, 2015
— George (@FruFruMcNeal) September 3, 2015
— E. A. (@foleynotrose) September 3, 2015
— ✨Penny No Fucks✨ (@lobsterpot_) September 2, 2015
— Beth Granter (@bethgranter) September 1, 2015