The Conservative Party is spending more than £100,000 a month on Facebook, it has been revealed.
Invoices from last year show the party spent £122,814 in September and £114,956 in November last year on Facebook advertising and promotions. If it spends this much every month, it amounts to nearly £1.5m a year.
It might seem like a crazy sum, but the Conservatives do have the most Facebook likes at 341,000. This is over 100,000 more than the Labour party. Check out where all the parties stand with our graph.
The Tories’ rivals are not so flash with the Facebook cash though.
A UKIP source revealed the far-right party spends just £150 a month on Facebook.
And Labour, third most-popular party on Facebook by likes, spends £10,000 a month, Matthew McGregor of Blue State Digital told the BBC.
He told the Today programme: “The Conservatives are spending their money in a way that gets their content in front of people.
“The fact they are outspending the Labour Party many, many times over because of the support from millionaire donors is going to have an impact.
“That’s something the Labour Party can respond to by out-organising the Conservatives.”
The breakdown of the September invoice showed the party spent nearly £1,000 just on the Clacton byelection candidate, Giles Watling, who lost to UKIP defector Mark Reckless in October.