The payday lender has opted for a more sober impression
A sigh of relief spread across the UK when the first new Wonga ad hit our TV screens which didn’t feature those weird elderly people puppets.
Wonga is now joining the legions of companies whose ads feature “hard-working people” – and it’s overhauled its website too, making it clearer to customers how much borrowing will cost.
However, the name will stay the same.
The company came under criticism and was embroiled in a number of scandals in the past few years. Earlier this year it was forced to cut a third of its jobs in a cost-cutting programme and also made a £37.3m loss.
(Please note, here at LondonlovesBusiness.com we’re not anti-puppet, we just share the nation’s loathing for those particular ones.)