What has caused Dixons Carphone’s soaring profits?


British chain has revised its profits up after “rollercoaster” Christmas

It’s that time of year when Christmas trading reports start to drip through from the retailers and we find out which were winners and which didn’t fare so well.

In 2014, the coming-of-age of Black Friday in the UK has thrown a spanner in the works, pushing even some of the most prepared retailers off-kilter.

Some, like high street chain Game, suffered badly from Black Friday competition, while others like Dixons Carphone received a nice boost, we discovered today.

The chain, which owns Carphone Warehouse, Currys and PC World, has raised its profit expectations.

Its pre-tax profits could be up more than £20m as it expects profits to come in between £355m and £375m. Its previous forecast was £354m.

The company, which was formed last year with the merger of Dixons Retail and Carphone Warehouse, said like-for-like sales rose 7% in the nine weeks to 3 January.

Dixons Carphone CEO Sebastian James said: “The strange shape of this year’s Christmas trading was something of a rollercoaster but I am very pleased with the end result.”

He said the company had prepared a year in advance for Black Friday and the “huge scale and success” of the promotion boosted sales.

While people still shopped both online and in-store, he said the online business had grown – particularly in the sale of laptops.


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