Designers Vin and Omi select some of the shows that have popped at Fashion Week
How to build a successful fashion brand: Felder and Felder are two identical twin sisters that have been gradually empire building. Their designs sell well internationally. The show’s audience reflected their style of laid back feminine rock and roll. They showed easily wearable, buyable, clothes with touchy feely textures. Each season they slowly and cleverly build their brand and their following and they deserve the attention they are getting.
Laid back chic at Felder and Felder ©Christopher Dadey
During London Fashion Week there are lots of pop up events and exhibitions. One worth mentioning was the great Minnie Mouse inspired fundraiser for the Fashion Arts Foundation. Prominent UK designers such as Giles Deacon, Lulu Guinness, Terry De Havilland , Richard Nicoll and Tatty Devine were asked to use Minnie Mouse as an inspiration for their designs which would then be auctioned on ebay ( bidding closing on 23 Sept at around 6pm http://www.ebay.co.uk/sch/inspired.by.minnie.mouse/m.html?_nkw=&_armrs=1&_from=&_ipg=25&_trksid=p3686 ) It was a great showcase for great British design, and FUN!
Mini Mania: Lulu Guinness bags, Terry de Havilland shoes, Tatty Devine necklace and Giles Deacon dress – wear them all at once and be guaranteed a job in Disneyland.
Burberry is set to turn around £400m profit this year but still the pressure is on as a recent share dive in response to poor Chinese sales has hit them hard. However it is always one of the major shows of each season. It’s a weighty showing with a weighty audience and a collection that will filter down to the high street in many forms. Kensington Gardens played host to the show this year and it was packed, yes Harry from One Direction was there, pressed too closely and very awkwardly next to Dita Von Tease gracing the front row, but for this show the star was the clothes.
Burberry thrust metallic trench coats on us repeatedly and it worked, the in-your-face shine and intensity made us believe that everyone would be wearing this next year; maybe they will
It wasn’t all metallics; almost every piece shone in its own way, short jackets, clever cuts. Possibly Burberry’s best season creatively and possibly Burberry’s chance to upturn their financial drop.
Lots and lots of variety at Burberry ©Vin and Omi
Of course it wouldn’t be Westwood without a bit of controversy. Vivienne has been individualising fashion for a very long time and it’s this stamp ( and the balls of a hyena ) that keeps her collection fresh and vibrant. She has a lot to say. This year she further pushed her case for us to consider the global climate by donning a sad clown face and unveiling a banner for Climate Revolution at the end of the show provoking cheers. It’s her party and power to her for making her point.
This collection is hard to sum up, each piece was as individual as its creator, you are buying a slice of the lady herself.
Individual pieces and the lady herself in full revolution mode ©Vin and Omi
Vin and Omi are international designers working with the film and music industry and select clients. Their first ready to wear collection will preview shortly on www.vinandomi.com
Follow Vin and Omi as they blog exclusively from London Fashion Week for LondonlovesBusiness.com.